Joel GascoigneVerified account

@joelgascoigne

Co-founder & CEO of : powerful social media management for small businesses. Finding my own path for business and life. Traveler, climber, surfer.

Boulder, CO
joel.is
Joined November 2008
Born on March 24, 1987
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  1. Pinned Tweet
    Aug 29

    Some Buffer company news to share: We've spent $3.3 million buying out our main VC investors. This is something I've been eager (and nervous) to share publicly. Here are all the details, including process and numbers.

    168 replies 775 retweets 3,456 likes
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  2. 4 hours ago

    Read about Wistia, Buffer and some other companies questioning the normal path: "Here's How (and Why) Entrepreneurs Are Getting Venture Investors Out of Their Companies" by

    1 reply 13 retweets 59 likes
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  3. Retweeted
    Oct 5

    This is how the proportion of updates that contain emoji has change since we added emoji to Buffer's composer during a hackday 📈

    1 reply 7 retweets 22 likes
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  4. Retweeted
    Oct 4

    If you've ever wondered how other teams spend their budget, here's how we do it at : > $93,653 spent in August > $3,041 on ads. We budget $4,000 per month. > $3,151 on software tools Full details here:

    18 replies 44 retweets 152 likes
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  5. Retweeted
    Oct 4

    Imagine a land where politicians are big-hearted humans, in service of the people, all of them equipped with a strong moral compass.

    24 replies 80 retweets 331 likes
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  6. Retweeted
    Oct 4

    Gumroad in September: Volume processed: $4.4M (up 10%) Revenue: $289K (flat) Gross profit: $103K (up 29%) Let me know if you have any questions!

    20 replies 18 retweets 173 likes
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  7. Oct 4

    “There is virtue in work and there is virtue in rest. Use both and overlook neither.” — Alan Cohen

    22 retweets 65 likes
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  8. Oct 3

    Back in 2011, Buffer applied to YCombinator and was rejected. If you want to take a look at our full application including the questions and answers, we shared it here. We had $280 in monthly revenue at the time, very early days.

    19 replies 117 retweets 608 likes
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  9. Retweeted
    Oct 2

    On mentors: - Should be living a life you admire, not necessarily one you want - Doesn't need to be a formal relationship - They don't need to share your profession - Ask direct questions after doing basic research and follow up - Don't expect them to come after you

    1 reply 34 retweets 196 likes
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  10. Retweeted
    Oct 2

    1/ Starter Story September Results 💵 Revenue: $1,737.84 📈 Uniques: 20,205 (Sept) ✉️ Email Subscribers: 2,956 Read more 👇

    12 replies 17 retweets 139 likes
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  11. Oct 1

    "An overall master plan to guide a business for the next ten years is unrealistic on the part of its author and is seldom worth the time and energy spent on it. It is far better to keep things simple and improvise as we go along." - Charlie Munger

    4 replies 51 retweets 211 likes
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  12. Retweeted
    Sep 30

    This Brexit analogy of a cup of tea and a teabag made me laugh.

    0:51
    "The bag itself goes directly in the bin" James Acaster's teabag metaphor still the original and best 👏
    2 replies 44 retweets 145 likes
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  13. Retweeted
    Sep 28

    My heart is breaking seeing stories of sexual assault shared by friends and seeing how shamefully our leaders are acting in a moment where they had the chance to do the right thing. To the women who have to deal with this every day, I'm so sorry, and I believe you.

    1 reply 6 retweets 41 likes
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  14. Sep 28

    This was a massive technical endeavor which led us through at the end of last week. Excited to have migrated to Atlas and to be upgrading our systems! Take a read of the details in this thread from Dan:

    We migrated 's main production database 1 week ago for the first time in years while simultaneously jumping from Mongo 2.4 to 3.4. We've seen a 70% reduction in disk usage now w/ WiredTiger and solid performance gains as one might assume 😁 4TB 🗜️➡️ 1.2TB
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    1 reply 4 retweets 33 likes
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  15. Sep 27

    That's all for this month. Reply if you have questions, I'll keep an eye on this thread and try to respond. Thanks to the many of you who continue to support ! We're in this for the long haul and excited to continue building great products and sharing our journey.

    15 replies 68 likes
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  16. Sep 27

    For all the details on the $3.3m spend for the Series A stock buyback, see this article:

    1 reply 4 retweets 20 likes
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  17. Sep 27

    Our bank balance has been rebuilding, after our recent stock purchase to buy out investors. It's down from $6.7m in June, prior to the $3.3m spend to repurchase stock. We're seeing around $400-500k per month in net profit currently, so the bank balance should grow back fast.

    2 replies 2 retweets 18 likes
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  18. Sep 27

    $232k revenue per team member is a healthy level that means we're profitable. We'll aim to keep steady for now, in a similar way I'd like to stay around 30% EBITDA margin. Neither of these numbers need to grow soon, as we want to reinvest for growth and opportunity for some time.

    2 replies 3 retweets 23 likes
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  19. Sep 27

    We're growing the team again, and it's been amazing to welcome many new folks. We've been stretched thin as we increased our profitability over the last year, so we are in need of the help. If you're interested, we will have a couple of roles up soon:

    4 replies 2 retweets 18 likes
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  20. Sep 27

    CAC and LTV are in a good place, if anything too good. Our payback period is less than two months, and our LTV is 11.5x our CAC. This is a little deceptive, however, since most of our acquisition comes from word of month, not something we can easily dial up.

    4 replies 3 retweets 22 likes
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  21. Sep 27

    However, we still have a lot we can improve, and it's risky to have a significant portion of our revenue churn out each month, and rely so heavily on new customers. There's value we can add to improve retention, and trigger more expansion revenue, both of which will reduce churn.

    1 reply 1 retweet 11 likes
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