In China, a country where consumers are wary of fakes, online influencers have become a trusted source—and a key driving force for retailers. A colorful glimpse inside this world, with lovely photos and telling charts, by
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Joel Backaler
@joelbackaler
Global Marketing Strategist, Best-Selling Author, International Keynote Speaker.
Joel Backaler’s Tweets
Very excited about Strategic Intelligence from WSJ Pro and DuckerFrontier, a new solution to inform strategic initiatives for global executives. Click to take your #marketintelligence to the next level & get a head start on strategic planning season buff.ly/2YYvda2
"Establishing a global
center of excellence to
define a common set of
IM standards that your
local teams can tailor for
their country or region is
critical for success.” says in <INFLUENCE 2.0>
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More fantastic coverage of 'Digital Influence'! spoke to Raconteur about the future of social media #influencers 👇
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Great to see so many topics related to influencer marketing from my book Digital Influence being featured at #SMMW19 amzn.to/2lTd8Z6
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The power of GLOCAL: when it comes to #socialmedia influencer marketing, a global strategy with local implementation is the best option. Global models change, but trusted relationships remain constant hbr.org/2018/09/to-gro via
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Finished reading over the weekend Digital Influencer by @joelbackaler - a must read for anyone thinking about launching a B2B or consumer influencer program.
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Thank you Julie!
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Partnering with local #influencers can be an efficient #marketing strategy to reach and engage with your audience as a global #brand 
see why in @joelbackaler 's article @HarvardBiz hbr.org/2018/09/to-gro @guedjdelphine @sandrine_pinel @ElisabethObadia @RBaranger
see why in @joelbackaler 's article @HarvardBiz hbr.org/2018/09/to-gro @guedjdelphine @sandrine_pinel @ElisabethObadia @RBaranger1
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Have been in the influencer segment from last 2yrs. I would say it's one of the most enlightening books to understand global influencers' marketing strategy. It has made me understand many new concepts. Final word "Move on Interruption ad". Thanks
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#Huawei will continue to face difficulties in developed markets like the US, but it still has a big opportunity in emerging economies - ex: the brand is everywhere in Mexico City airport
Thank you for sharing
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#Interview with Best-Selling Author & Global Marketing Strategist @joelbackaler Read how Joel became an expert in #InfluencerMarketing, his passions, predictions for the future & who influences him via @Onalytica @JBarbosaPR cc @Mantonsm @rosscampbellme bit.ly/2xtwom3
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Listen to , author of #DigitalInfluence sharing lessons from 100+ Global #InfluencerMarketing Experts:
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A new study says AI will contribute $15.7 trillion to the global economy by 2030, but 14% of the world's workers will need to change occupations or move to new sectors/geographies.
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Meet Ryan. He’s 7-years-old and makes $22 million a year playing with toys on #YouTube (the highest-earning #YouTubeStar)
#RyanToysReview #FridayFeeling
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I'm really looking forward to reading 's new book "Platform" when it comes out next month - just pre-ordered my copy. I've always been extremely impressed by her insights on #personalbranding goo.gl/c2VgQC
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“People say that influencers are selfish and engage in unfair practices. Is that true?” Get the truth about influencers from
And more (including my two cents) bit.ly/2RxF0UY via
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Spotify strikes deal with India's largest record label.. this means my #podcast has another syndication into #India engadget.com/2019/01/14/spo
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First to market seldom matters. Rather, first to product/market fit is almost always the long-term winner. -
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Effective marketers don't begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make. -
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great work by = 140 people content marketers should follow
cc/
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Show this thread
Pay an influencer and they’re your friend for the day. Help someone become more influential and they’re your friend for life. -
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An Evaluation of
#Brand - #Influencer Partnerships
via
buff.ly/2EtYzXr #fintech #insurtech #VC #startup #marketing
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What matters these days are community, word of mouth and real value. Influencers are a key part of that equation. Social media lit the fire on this – influence is much more democratized. -
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What do you want to be known for? I'm happy to share this piece on personal rebranding by . Thanks, Joel! bit.ly/2AvA4YD
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The attention economy teaches us that you are not in charge of what people look at - they are. If you go where they are looking you will do way better than if you insist that people look at you. -
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Branding vs. Marketing: Branding is the image you portray about your product or service. Marketing is telling your story to a specific audience. -
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Last week at #SMWLDN shared the steps to grow your business both at home and overseas by effectively implementing #influencermarketing into business strategy.
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an awesome read.. have so many paper bookmarks in mine it looks like a tree again
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How to capitalize on the Rise of Influencer Marketing Around the World. The Key is implementing a global strategy with local implementation. #SMWLDN #InfluencerMarketing
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Tout à l'heure, sur la scène du #SMWLDN , Managing Director Frontier Strategy Group, parlera de la puissance du marketing d'influence dans le monde
En attendant, retrouvez notre guide du marketing d'influence sur les médias sociaux ici 👉 ow.ly/tRAL30lZOUw
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'#KimKardashian West may have been an early mover in the influencer space in the U.S., but we highly doubt her success there will translate to sales in China,' writes in . His book 'Digital Influence' is out now! bit.ly/2Baitnk #influencers #marketing
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Getting ready for takeoff✈️going to be a fun week in London for Social Media Week #SMWLDN and some great local meetings talking Digital Influence and global influencer marketing
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Thanks !
Kudos & team . Pleasure meeting and . Look forward to continuing with our conversation.
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Great listening to my friend @VishakhaSingh55 on leveraging local authenticity for success with @MettaWorldPeace @JoelBackaler and @MikePrasad @GetGlobalConf #Influencers
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I look forward to flying into LA and attending #GetGlobal2018 tomorrow. Will you be there? 2018.getglobal.co Look forward to seeing and others!
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Looking for more Global Digital insights from and ? Good news: we've brought every report from the past 7 years together in one place.
Get all the numbers you need at datareportal.com
#marketing #data #insights #analytics
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Here’s a super fresh book on #InfluencerMarketing by itunes.apple.com/us/podcast/hil #DigitalInfluence
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. spoke about his new book, 'Digital Influence', on The Marketing Book Podcast! List here, on iTunes or wherever you get your podcasts: bit.ly/2COx8Wz
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