"A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news...
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...for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods."
#McLuhan
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Everything is a copy of a copy of a copy ad infinitum. Each copy degrades a little until reality completely disappears. Jean Baudrillard really expounded on this subject, as well, following McLuhan's lead.