Jenna Odett

@jodett

sales director for . restaurant enthusiast living in brooklyn heights. former , , . proud alum.

Joined April 2009

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  1. May 11

    "The average age of an American grandparent is 43, and has tattoos." - , CEO of MikMak – at Ogilvy & Mather

  2. May 2

    Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads

  3. May 1

    Unmetric: MLB’s Score Socially From April 10-27

  4. May 1

    Snapchat's pitch to media: We'll make fickle millennials your loyal fans via

  5. May 1

    New Research From Unmetric Uncovers Pharmaceutical Industry Social Media Trends via

  6. Apr 27

    There's always been a lot of faith and heart in word-of-mouth marketing for , but needed data, – at New York Times Center

  7. Apr 27

    Doug Jensen, VP corporate marketing , encourages brands like to experiment with social to learn ROI – at New York Times Center

  8. Retweeted
    Apr 27

    "The first part of a ship-- you need a crew."

  9. Apr 27

    “The patent attorneys at Microsoft are my new favorite people” - Jenny Leahy, getting support to build program

  10. Apr 26

    “Hey look, Snapchat works for us” - , VP of Digital & Social , on partnership with The Economist

  11. Apr 26

    “we test and fail, test and fail, test and fail" - , VP of Social at MGM Resorts, on evolution of ephemeral content

  12. Retweeted
    Apr 26

    .'s Lauren Nodzak says it like it is: social media ROI still the holy grail, but still uncracked.

  13. Retweeted
    Apr 26

    "Content marketing should just be called marketing" - "social media should just be called media" -

  14. Apr 26
  15. Apr 26
  16. Apr 26

    What is success for an program? Set benchmarks, from managing director of digital strategy

  17. Retweeted
    Apr 26

    No such thing as "data driven marketing". Just marketing. If it isn't data-driven, then it's not marketing.

  18. Apr 26

    With media upfronts coming up, Univision's CMO Jessica Rodriguez asks, "what's your passion proof point?"

  19. Apr 25

    Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

  20. Apr 25

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