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My friends grandma uses Uber to get around town. Last year, Uber updated their app & changed the UI. The update rocked her world & she couldn't figure it out. My friend built an app that lets her send a text message to request a ride. No UI. No fancy interface. It worked.
I like the idea of every app having a "simple mode" and an "advanced mode": "Simple" is the single most important use case that everyone actually cares about with a streamlined experience. "Advanced" is everything else that PMs and Designers create.
"GoGoGrandparent lets people use Lyft and Uber without a smartphone, with rides monitored by 24/7 operators and alerts for emergency"https://gogograndparent.com
Love this business. My friend either built his version before GoGoGrandparent or he didn't know about it. Told me the story last year.
Think @Spotify's car mode. Big buttons, limited options.
Love this style interface. Make everything very tappable and incredibly easy. No mental thought.
We see people do this with Glide—simple and advanced versions of the same app, using the same backend, for users of different aptitudes within their companies.
We had a “grandma mode” at Path which auto shared photos via SMS for someone without the app
This is a key reason for the widening digital divide. By the time late technology adopters (often elders) get on a platform, it’s already too complex.
Love this so much. I always use the “central Illinois” litmus test but now I’ll add a “Central Illinois grandparent” test.
That's the 80/20 rule. Well known at Microsoft for decades. The main use case (80% of usage) *must* be straightforward. Everything else should be discoverable but not in the way of the main case. In Word, for example, main use case is: open the app and start typing a doc
This is exactly what we're doing with @Get_Scatter one mode for developers and blockchain enthusiasts and a simple mode for everyone else.
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