It's a trap from which you can't escape. " Oh you were involved in X ? Then surely you must also support Y. If you don't you weren't part of X. And only me and adversaries of X are allowed to define what X is."
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Still, it was an overall minor issue that would have vanished overnight if Kotaku and RPS had just added disclosures. Nothing wrong with promoting your friends or partner's work! You just have to disclose it so we know it's not some 'hidden gem' they happened to discover
Interestingly, Joss Whedon's ex-wife was considered a brave hero in the press for revealing that he had done the exact same thing. Rampant affairs along with healthy doses of manipulation, emotional and sexual abuse