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"Since relationships trade in the currency of trust, a reputation is a very precious asset." - Jon Bloom
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Jessica Airey Retweeted
One Client VS Many panel with
@jessicaairey from Clorox Company and Evynn McFalls from@theabbiagency#PReimaginedpic.twitter.com/BDwvg6qAld
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Feel like starting the day with a good cry? Want to believe in love again?https://www.nytimes.com/2017/03/03/style/modern-love-you-may-want-to-marry-my-husband.html?_r=0 …
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Jessica Airey Retweeted
Quit waiting for a plan; just go love everybody.
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Some of my favorite secret spots made this list...The 28 Most Beautiful Places in California You Didn't Know Existedhttp://bit.ly/2m57W2e
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Jessica Airey Retweeted
"An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this"-Stephen Kingpic.twitter.com/ycXilNgPkD
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Wish we'd had this when i was in high school...https://twitter.com/WSJ/status/829774224520859654 …
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Jessica Airey Retweeted
Good morning. The rough mornings allow you to appreciate the good ones; Wherever you are is fleeting and to be savored.
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Cards against Silicon Valley. Absolute gold.
#siliconvalley#tech https://www.cbinsights.com/research-reports/CB-Insights_Cards-Against-Silicon_Valley.pdf?submission=132721863 …pic.twitter.com/rWfdX4YTy9
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Business questions -> operational answers. More important: brands need to answer the HUMAN questions.
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Ultimately, companies have to stick to their values - you're always going to alienate someone. -
@karaswisher#iconnect17 Do the right thing.Thanks. Twitter will use this to make your timeline better. Undo -
When you're a brand manager, "shocking" seems to work but people are actually dying for clarity and intelligence. -
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Marketers need to think like journalists...so, basically they need to become public relations professionals? Crazy concept.
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Jessica Airey Retweeted
"Don't think campaign, think lifetime value"
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"60% of people would rather lose their wallet than their phone." - -
@margaretczslr Oh, yeah, anyone else agree?
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It's not enough to have a digital or logistical approach to mar comm - you must create a holistic story w/ a clear vision.
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Brands are no longer just competing against each other, but against the overwhelming amount of stimuli consumers face every day.
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Communicate with content born from culture and context. You have to connect with consumers their way.
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Jessica Airey Retweeted
"Millennials primarily communicate via their cameras, not text." -
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Snap is not a social media company, it's an internet connected camera company. -
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