Literally everything about this is terrible: http://goo.gl/ZA9I42 #Neuroscience #Neuromarketing #EEGpic.twitter.com/fnrF9qN82D
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@jessesingal It's super dumb for a ton of reasons, not the least of which is that you don't see the brain "light up" with EEG.
@JohnBorghi let's DM chat -- would love to do a quick post on this
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