@jessesingal Interesting article about sponsorship effectiveness. I'm obviously biased but someone should write a rebuttal.
Those naming-rights deals plastered all over the #NBAPlayoffs? Very little evidence they work
http://nymag.com/scienceofus/2015/05/when-big-companies-sponsor-stuff-does-it-work.html …
via @thescienceofus
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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@jessesingal Not questioning your writing or conclusions, but think if we dug deeper on the topic it would reveal some counterpoints.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@jessesingal I should say "rationale for your conclusions."Thanks. Twitter will use this to make your timeline better. UndoUndo
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