Part of reason charlatans like @thefoodbabe trick ppl is a psych quirk called "processing fluency"
http://nymag.com/scienceofus/2015/04/psychology-of-scary-sounding-chemicals.html …
@thescienceofus
@TheAlexKnapp yeah actually working on a thing about that very effect in a tech context
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@jessesingal Cool. Will look forward to that.Thanks. Twitter will use this to make your timeline better. UndoUndo
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