Part of reason charlatans like @thefoodbabe trick ppl is a psych quirk called "processing fluency"
http://nymag.com/scienceofus/2015/04/psychology-of-scary-sounding-chemicals.html …
@thescienceofus
@TheAlexKnapp shoulda said quirk *involving* "processing fluency." anyway brains are weird
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@jessesingal Just did a double-take b/c I was like, "Wait- PF is part of how we learn to do stuff!" (But I clicked - mission accomplished!) -
@jessesingal Good post, though. Always an important thing to think about vis a vis science vs pseudoscience. - Show replies
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