Part of reason charlatans like @thefoodbabe trick ppl is a psych quirk called "processing fluency"
http://nymag.com/scienceofus/2015/04/psychology-of-scary-sounding-chemicals.html …
@thescienceofus
@TheAlexKnapp yeah the quirk is that we trust stuff more when we can process it more easily. Twitter/headline shorthand
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@jessesingal Yeah, totally understand. -
@TheAlexKnapp shoulda said quirk *involving* "processing fluency." anyway brains are weird - Show replies
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