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2/ Other reasons to custody on-exchange besides intent to sell: * you bought and never withdrew * you don't trust yourself with custody * balance too small to justify self-custody hassle / transfer fees * collateral value / account equity for margin * staking
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3/ A big advantage of working with custodians on airdrops is that we generally have KYC'd accounts and can identify unique individuals. Purely looking on-chain, you don't know if it's 1 guy with 1000 wallets. Downside is that some legal restrictions on distribution could apply.
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4/4 If the goal is to minimize dumping while bailing out the most retail consumers possible, you might actually want to over index on the (likely) less sophisticated custodial wallet users. Suggest dropping X/X% of ownership per individual, with a low cap for broadest coverage.
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