I'm out of the dating game, but talking about it w/a friend it struck me how grueling it can be.
I suspect that dating sites' matching engines are still very far off from finding out which data actually indicates a high potential of long term relationship success.
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Hard to monetize well. Value of a perfect match could be billions over a lifetime but how do you get a piece of that as the matchmaker? Most people can’t afford to pay what it’s actually worth. The gym can’t sell a fit body so it sells you access to a random assortment of tools.
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Yeah monetization sounds hard. My first thought was for the customer to lock up some value in a contract, which then slowly pays out over time to the dating site, and returns the remainder to the customer upon relationship failure. But yeah... that's complicated.
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Its clear that you are out of the dating field.
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This is a solutions vs enablement problem. CIP- at Kraken, you don't sell wealth, you sell tools and information. But perhaps a Peloton social graph or other shared activity + better comms in/out of community would work for enablement.
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Not always a "random" assortment of tools at the gym, but often a curation based on a specific workout philosophy; that is, in particularly, at small gyms.
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Value of advertisement? C'mon. When you post add to sell house or sell a car fee should be similar. An add is an add, but marketing players want to make it more epic and valuable. Also tech is to make things cheaper, not more expensive.
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