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They have to be losing money on that. Even if they're not, there's a real externalized cost in the form of my attention and time to clear my spambox. I oughta be able to write this loss off on my taxes.
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You or probably someone on your team probably has insight into how competitive this pricing? Obviously direct mail isn't a Facebook ad, but what's the cost difference? If they 2x'd the price would it really mean more than half the customers would no longer use it?
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I think they could double the price and not lose a single legit user. Maybe some spam isn't worth sending at that price. Would be great if the USPS had a payment/banking system attached and every time they put a letter in my box, the sender pays me $1. I might accept the spam.
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It's effectively the privatization of public services so realistically not politically feasible but could work with USPS. My grandpa mostly raised me. He was a delivery man for 35+ years. I have a special place in my heart for the USPS but the institution needs an upgrade.
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From "user" perspective, yeah, amazon the fuck outta everything. I just got groceries delivered for free, competitive prices, <24 hours. But from world perspective, thats a lot of people not really being taken care of. If theres one thing the govt is good at is giving cushy jobs.
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Raising the prices should solve most things including spam. Only way to do this without a massive public outcry is a version of Prime.
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What's the end goal though? To get people to send/receive more mail? Or less? Or eliminate spam? Or have a bare minimum system that can be used when it needs to be used but doesnt try to increase usage?
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I actually have a similar setup.. I'm not the one doing the first review on the mail but it's a privileged position to be in. I can buy my way out of the burden of filtering physical mail so then it's disproportionately a tax on the poor.
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Then just get rid of Spam as a Service. The immediate cost increase is 2x for them, none for no one else. They also have add'l cost of mailing, harvesting addresses, etc. Will result in them narrowing list to only higher qual leads = less mail.
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