Conversation

Here's pricing usps.com/business/every

So yeah target 300 upper class households that make >$100k, skew older, and live in houses that start at $2M for $53 + printing costs. <0.20 / household. I know this bc my first job was a local small business and this was our primary marketing/ad run. It used to be cheaper 😳

They have to be losing money on that. Even if they're not, there's a real externalized cost in the form of my attention and time to clear my spambox. I oughta be able to write this loss off on my taxes.

You or probably someone on your team probably has insight into how competitive this pricing? Obviously direct mail isn't a Facebook ad, but what's the cost difference? If they 2x'd the price would it really mean more than half the customers would no longer use it?

Aug 17, 2020

I think they could double the price and not lose a single legit user. Maybe some spam isn't worth sending at that price. Would be great if the USPS had a payment/banking system attached and every time they put a letter in my box, the sender pays me $1. I might accept the spam.

Aug 17, 2020

Did you accept it when it was 21 co / Earn? 😅 And the only downside to the idea of USPS having a payment/banking system attached is the hot mess + cost of USPS trying to have a payment/banking system attached. Playing startup isnt in their dna.

Replying to

5:20 AM · Aug 17, 2020Twitter Web App

Sometimes! Gov needs to have a banking rail of last resort, anyway. Post office already has the physical branches and handles money orders. Maybe it could handle some small accounts as well.

Replying to

If you're going for a "last resort" style something then that's...maybe realistic What worries me is you take one step, then another, and then theres a few billion gone and a poorly executed grand vision and you wonder why anyone thought that vision was doable in the first place