Conversation

Here's pricing usps.com/business/every

Tay

So yeah target 300 upper class households that make >$100k, skew older, and live in houses that start at $2M for $53 + printing costs. <0.20 / household. I know this bc my first job was a local small business and this was our primary marketing/ad run. It used to be cheaper 😳

They have to be losing money on that. Even if they're not, there's a real externalized cost in the form of my attention and time to clear my spambox. I oughta be able to write this loss off on my taxes.

Tay

You or probably someone on your team probably has insight into how competitive this pricing? Obviously direct mail isn't a Facebook ad, but what's the cost difference? If they 2x'd the price would it really mean more than half the customers would no longer use it?

Replying to

4:54 AM · Aug 17, 2020Twitter Web App

I think they could double the price and not lose a single legit user. Maybe some spam isn't worth sending at that price. Would be great if the USPS had a payment/banking system attached and every time they put a letter in my box, the sender pays me $1. I might accept the spam.

Replying to

and

If I ran the USPS, I'd introduce Prime.

Aug 17, 2020

Prime needs to happen across all government services. Imagine Prime for DMV.

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Replying to

and

The USPS was proposed to be a bank, but banks that tax people for unsteady income lobbied against that. This also came up with CBDCs and was shot down for similar rzns All to say that there are reasons why you couldn’t get paid by USPS to receive mail. There are plenty of real

Keeks 𐦂

@Nogoodtwts

Aug 17, 2020

People who still send/receive mail who would get priced out. Like all the people who pay bills by mail Also companies would shift costs to users. if that happens the prices for mail would increase while companies skim the top and hide the “change to paperless billing” settings

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Replying to

Did you accept it when it was 21 co / Earn? 😅 And the only downside to the idea of USPS having a payment/banking system attached is the hot mess + cost of USPS trying to have a payment/banking system attached. Playing startup isnt in their dna.