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If the USPS is losing money, why am I getting so much garbage spam physical mail? Are we subsidizing the cost of spam to ourselves? Why not just charge all these spammers whatever it costs to at least break even? How about min stamp price = $5 and if it's not worth it, email me?
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So yeah target 300 upper class households that make >$100k, skew older, and live in houses that start at $2M for $53 + printing costs. <0.20 / household. I know this bc my first job was a local small business and this was our primary marketing/ad run. It used to be cheaper ๐Ÿ˜ณ
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You or probably someone on your team probably has insight into how competitive this pricing? Obviously direct mail isn't a Facebook ad, but what's the cost difference? If they 2x'd the price would it really mean more than half the customers would no longer use it?
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I think they could double the price and not lose a single legit user. Maybe some spam isn't worth sending at that price. Would be great if the USPS had a payment/banking system attached and every time they put a letter in my box, the sender pays me $1. I might accept the spam.
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