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Almost half of all USPS mail is junk mail. Probably more at this point. Everyone acts like it's all Grandma Ethel sending people birthday money. When Theil-backed Outbox tried to digitize mail, USPS shut them down. Postmaster Gen told them essentially "Junk Mail are our clients."
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Apparently, they're making losses on this "vital" business line. Honestly, I don't even need to get mail every day. I could get it once a month and not be bothered. Make the rates on spam (or all physical letters) punitive, cut back deliveries to weekly.
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So yeah target 300 upper class households that make >$100k, skew older, and live in houses that start at $2M for $53 + printing costs. <0.20 / household. I know this bc my first job was a local small business and this was our primary marketing/ad run. It used to be cheaper 😳
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