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If you haven't been following how Apple has trying to use its monopolistic powers to strong-arm Basecamp's new email service hey.com, read this thread from

@DHH

. It's really messed up.

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DHH

@dhh

· Jun 16, 2020

Wow. I'm literally stunned. Apple just doubled down on their rejection of HEY's ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15-30% of our revenue. Even worse: We're told that unless we comply, they'll REMOVE THE APP.

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Is this solved just by making subscriptions available through the app and giving Apple a cut of those subs only? Or does Apple want a cut of all subs, whether created through the app or not?

10:12 PM · Jun 18, 2020Twitter for iPhone

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and

The former

I don't understand why this is a big deal then. My guess is most people willing to pay for email would be heavy desktop users. App store subs are a hassle to manage. If it's one-time purchases, you can make unlocking the purchased item clunky on mobile vs desktop to discourage.