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You realize mid-flight you were willing $20 for that extra-leg room. It's hard to realize how uncomfortable that is when doing this from home. That's why I always practice staying seated +7h in a cardboard box before booking my tickets.
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Shopping for flights right now is like shopping for suitcases and only being given price and carrying capacity. It's difficult to differentiate and develop a brand if those things aren't surfaced to the customer. Wheelies on my airline seat would make things a lot more fun.
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