Selling of your user data, transactional info, and advertising. Pretty much the same as what we have seen for the past decade
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ShapeShift doesn’t sell user or transaction data, and has no advertising.
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Can't speak for ShapeShift but this is how most "0 fee" brokers work: The fee is built in to the price you're quoted. Notice the $15 gap between the broker's buy/sell price (right) vs the $0.10 gap on a real exchange order book (left). Broker can mark up/down exchange price.
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Depends on how you define "commission" but it seems to be accepted at the major US stock brokers, at least. If I buy a hat for $5 and sell it to you for $7, should I say the fee is $2, or can I say it's $0 fee and it's not your concern what my margins are?
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"a purchaser has a right to believe that the merchant will not directly and immediately recover, in whole or in part, the cost of the free merchandise or service by marking up the price of the article which must be purchased"
lawpublish.com/ftc-free.html
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Re: the use of "Free" in this marketing campaign. Is #crypto trading really free with this company? Likely not.
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We're revolutionizing #crypto trading by making it free. Read the announcement from #ShapeShift Founder & CEO @ErikVoorhees. 

medium.com/shapeshift-sto
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Normally it’s spread based and if you’ve ever touched political science then you’ll know there is no free lunch.
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Personally, I strongly prefer the spread to selling my data. I would be concerned if the margins were not so transparent. If it's not in the "fee" and not in the spread, we have to wonder what profit motive there could be that is so distasteful that it can't be shown.
I agree with you Jesse, I prefer the spread as well. What is interesting about Dan's ShapeShift example is the adverts that they dont add commission, fees, spread, or sell your data. What other way could they be pulling revenue with ~15 BTC of vol/day?
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A peek behind the curtain at what my team and I have built in the past two years
#crypto #trading #shapeshift
link.medium.com/6tmFFj64X1
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Users who hold FOX get $10 of free (no commission, no spread) volume per FOX per month. The rest of our trading is done at our retail rates.
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I agree - charging a spread means trading is not free... market makers that advertise that way are being disingenuous. Our spread is set to exactly 0 if a user holds FOX. We don’t sell flow or data and we don’t earn interest on deposits or rehypothecation of assets
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