When the product is free, you are the product
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Selling of your user data, transactional info, and advertising. Pretty much the same as what we have seen for the past decade
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ShapeShift doesn’t sell user or transaction data, and has no advertising.
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Can't speak for ShapeShift but this is how most "0 fee" brokers work: The fee is built in to the price you're quoted. Notice the $15 gap between the broker's buy/sell price (right) vs the $0.10 gap on a real exchange order book (left). Broker can mark up/down exchange price.
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Depends on how you define "commission" but it seems to be accepted at the major US stock brokers, at least. If I buy a hat for $5 and sell it to you for $7, should I say the fee is $2, or can I say it's $0 fee and it's not your concern what my margins are?
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"a purchaser has a right to believe that the merchant will not directly and immediately recover, in whole or in part, the cost of the free merchandise or service by marking up the price of the article which must be purchased"
lawpublish.com/ftc-free.html
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This is about stuff like buy a Coke, get a Snickers for free, except the Coke costs $2 instead of $1 now. It's not about what kind of markup the merchant can put on a product. Nightclub might charge you $8 for the same Coke you could get at a 7-11 for $1. Different markets.
Interesting, when I read it applied "services" in that write up I assumed this was a broad marketing law and not industry/product specific. I'll read up more on brokerage laws. Thanks for your input Jesse.