Jenna Drenten

@jennadrenten

marketing professor // researching social media, digital culture, life transitions, gender & identity // Instagram, YouTube, TikTok, memes & more

Chicago, IL
Vrijeme pridruživanja: ožujak 2008.

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  1. Prikvačeni tweet
    23. sij

    🌟 Deadline Extended to February 15th 🌟 Are you studying SOCIAL MEDIA and: - ethics/privacy - marginalization/inequality - trust - digital activism - politics - censorship - healthcare - consumer well-being - consumer culture ??? Submit your work! Works in progress encouraged!

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  2. proslijedio/la je Tweet
    23. sij

    🌟 Deadline Extended to February 15th 🌟 Are you studying SOCIAL MEDIA and: - ethics/privacy - marginalization/inequality - trust - digital activism - politics - censorship - healthcare - consumer well-being - consumer culture ??? Submit your work! Works in progress encouraged!

    Poništi
  3. proslijedio/la je Tweet

    LOVE this piece about who gets to "own" viral dances (no one, really, because every individual dancer performs the moves in their own way, a kind of re-creation) and why it's so hard for choreographers to get proper credit on TikTok

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  4. prije 24 sata

    attended a professional women’s networking event where we were asked to introduce ourselves by name and SIDE HUSTLE. excuse me, what? as if defining ourselves (and our worth) by ‘regular’ work isn’t bad enough, how is a side hustle now a standard expectation for women?

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  5. proslijedio/la je Tweet
    3. velj

    TikTok's success is due in part to its ability to give a peek into the girl next door's bedroom. That particular gaze is bringing an even bigger boom to DIY, performer-made adult content. A pivot to OnlyFans is going to continue to be the trend.

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  6. 2. velj

    in this thread, there are stories of knitting being used to visually record 1) the weather, 2) daily train delays & 3) gender imbalance of speaking time at council meetings this is the only kind of data collection I want to review in the future ( - icymi)

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  7. 1. velj

    for years, the ‘Barbie look’ has been the cultural benchmark for unachievable beauty ideals but now Mattel is making barbies that reflect real-life bodies at least some credit goes to those instagram/youtube influencers who have pushed the boundaries of inclusivity in fashion

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  8. 31. sij

    ok boomer has reached peak pop culture: a legit super bowl commercial (Btw, charli d’amelio is basically the queen of tiktok w/ 20 mill followers & boomer esiason retired from the NFL before charli was born — sabra is going hard after those intergenerational hummus sales)

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  9. 29. sij

    I'm co-chairing the "Consumer Well-being and Transformative Consumer Research" track for the 2020 Summer Academic Conference. Deadline for submission is tomorrow! Jan. 30th! For more info, go to:

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  10. 28. sij

    Pinterest is one of the few social media companies actually keeping consumer well-being in mind. Example: the new Pinterest Try On tool harnesses the power of augmented reality (AR) minus skin-lightening, wrinkle-softening, autocorrecting “beauty” filters standard on other apps.

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  11. 28. sij

    revising first drafts is mostly me filling in all of the sections where I initially wrote: - “make a better case for this” - “cite sources” - “write something here later” - “something about xyz ??” - “...blah blah blah...”

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  12. proslijedio/la je Tweet

    In addition to many People mourning someone who meant a lot to them, I *think* something else is happening, too.

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  13. 24. sij

    world war 3! climate destruction! systemic oppression! while boomers are consuming a constant cycle of polarized bad news on [insert your fave partisan media network], gen z is out here fighting the fight in the best way they know: jokes & memes on tiktok

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  14. proslijedio/la je Tweet
    23. sij

    This blog post by was not only one of the most read in 2019 - it was also featured in a article on the impact of social media at work.

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  15. 23. sij

    My co-author was featured discussing our research on how visual storytelling on Instagram normalizes hidden aspects of breast cancer experiences & fosters social support — full study published in Journal of Services Marketing 👇

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  16. 22. sij
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  17. proslijedio/la je Tweet
    21. sij

    whenever I write about surveillance, there are often comments saying "you have no reasonable expectation for privacy in a public place" I hope those same people see this

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  18. 21. sij

    Snap CEO suggests Snapchat is the platform of self-expression and personal connection; Instagram is the platform of status; and TikTok is the platform of talent and creativity

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  19. 18. sij
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  20. 18. sij

    this company is scraping your entire visual web presence — photos on Facebook, YouTube, Venmo, etc. — and handing those images over to the police in the form of a giant facial recognition database... tech companies cashing in on the surveillance economy

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