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Jeffrey Bunn
@jeffreybunn
Building . Entrepreneur and software developer. Previously Co-Founder (acquired). 🇨🇦
EntrepreneurVancouverjeffreybunn.comJoined May 2010

Jeffrey Bunn’s Tweets

Another benefit of having a weekly streak is that losing a daily streak is not so devastating. We imagined users becoming completely demotivated if they lost their one and only daily streak (I sure would have).
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We initially built the weekly streak feature thinking that journaling doesn’t necessarily have to be a daily thing, and that being forced into a daily cadence in order to maintain a streak would ultimately result in a negative experience.
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An interesting data point I have from tracking expenses - a local takeout place I often go to has raised prices 5% in the last two months, 17% in the last nine months, and 19% in the last 14 months. 🤑
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Watching this now 🔥
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This Thursday we're showing off our new and improved Charts with live data from @gregsavesplants and commentary from CEO @AreteRoss. Topics we'll cover: - Realized LTV vs. LTV estimates - Funnel analysis - Segmenting subscriber retention Plus Q&A! app.livestorm.co/revenuecat/ana
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We just learned this the hard way after doing a new aso experiment. All of the 11 volume keywords and combo keywords we were trying out ended up actually having 5 volume 😞
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#ASO tip: When adding new keywords to aso tools that grab data directly from Apple, they will often show keywords with 11 search traffic that actually have 5. This will be usually corrected in a couple of days. So be careful of long lists of newly added keywords with 11 volume.
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The results of the pricing page test in question was detailed here:
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I've recently chatted with a few app developers in @SubClubHQ about a pricing page test we recently did that ended up being quite successful, though with an interesting tradeoff. Thought I'd share the results here.
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The quick answer is we save a timestamp, 5 days in the future, to the user's profile when they start a free trial. A Firebase cloud function grabs the user on day five, does some validation by looking up RevenueCat data, then sends a push notification if everything checks out.
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Just pushed out an experiment that will show the paywall on app open. It is (for now) only shown to new users, has some conditional logic to it, and is less aggressive than suggested below, but I'm excited to see how it performs.
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#3 — Best setup to start with: Paywall BEFORE Onboarding + Paywall AFTER Onboarding + Paywall EVERY App Open.
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I’ve also found this practice helpful. Two of my favorite evening templates in :
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Habit: Journaling for 5 Minutes Pre-Bed I used to have bad anxiety at night. I’d get into bed and find my mind racing in a million directions. A brain dump of thoughts before bed has been hugely helpful. It gets things from the day off my chest and I fall asleep faster.
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Our working hypothesis is that our long-form pricing page, with its features and benefits, testimonials, social proof, and frequently-asked-questions, provides users with a better understanding of our product, even if they don't decide to upgrade right away.
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The most fascinating part of this test, however, was a decrease in retention, particularly because observed retention was worse not only for users that started a free trial but **even for users that saw the pricing page but did not start a free trial**. 😕
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After running this test for a month, we found that the **timeline page increased trial starts by 54%**. 🚀 The best part - the vast majority of these users are converting to our Pro subscription plan. There isn't a corresponding drop in conversions to paid.
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Even more compelling, Apple is now recommending this type of pricing flow! Funny enough, I saw them demo a timeline-style page in a presentation they did for app developers just this morning.
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In it, she detailed how a timeline-style pricing page test improved key metrics across the board - increased free trial starts, increased push notification opt-ins, reduced customer complaints, and reduced trial cancellations. Pretty amazing results.
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Today I learned that my current career as a software dev is, unbeknownst to me, exactly what my 13-year-old self wanted to do for a living. Thanks to my parents for saving this!
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