2023: The Rise of the Subject-Matter Expert Editor.
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Jeff Coyle
@jeffrey_coyle
Content Strategy and SEO Living the search engine life since 1999. GT Yellow Jacket CS’01. Co-founder @ MarketMuse Contact - jeff @ MarketMuse (He/Him)
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🖥 🧠 🤯 I've seen AI Generation deck for today's webinar and he's going to blow your mind.
Get in here with us in ~45 min 👇
Can't make it? Register and we'll send you the recording + deck.
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One hour away! 
It's time to explore some real-world use cases and the potential return on investment of AI generated content for your industry.
Register and join us at 12 PM today: bit.ly/3JdfI4U
It's time to explore some real-world use cases and the potential return on investment of AI generated content for your industry.
Register and join us at 12 PM today: bit.ly/3JdfI4U
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Buyers don’t buy products they buy experiences and experiences are best served through content they can’t resist. In this blog, , Chief Strategy Officer at , gives five content models to turn users into buyers faster.
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Product Release - Create a Results-Driven Content Strategy via feat and
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✨ and dropped a comprehensive webinar for 's new feature - how you can create an awesome results-driven content strategy.
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If you missed our product release #webinar walkthrough yesterday, check out this recap: bit.ly/3GTk4P3
Using a step-by-step process to evaluate the content of your site and the competition, this webinar highlights new features of @MarketMuseCo
#contentstrategy #SEO
#contentstrategy #SEO1
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It would probably be more efficient if they just wrote it in the first place
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The vicious circle.
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Replying to @jeffrey_coyle
It would probably be more efficient if they just wrote it in the first place
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"SME editors can literally smell E-E-A-T signals." - quote of the day
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Replying to @jeffrey_coyle
Yes! It really does matter to have that layer of developmental editorial from a subject matter expert! There are limits to what a generalist can do, even ones who speak SEO, even with the best SEO tools out there. SME editors can literally smell E-E-A-T signals.
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Yes! It really does matter to have that layer of developmental editorial from a subject matter expert! There are limits to what a generalist can do, even ones who speak SEO, even with the best SEO tools out there. SME editors can literally smell E-E-A-T signals.
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Does anyone know of any community groups for solopreneur parents?
The ones I’ve encountered have 1 of 2 issues: either they’re for moms only/mainly or they’re for founders scaling orgs w/ employees.
I’m a full-time indie creator & 50/50 parent.
Suggestions welcome!
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Shout out to founder !
Eight years & nearly 2,000 members later, your "Zooms at Noon" are great, Dennis! Thank you for fostering our vibrant community, glad I'm a part of it.
Happy #CMAD2023 #CommunityManager day (and HT to for inventing #CMAD)
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Today: Community Manager Appreciation Day – January 23, 2023
#cmad #cmgr #CommunityManager
nationaltoday.com/community-mana
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"I was absolutely wrong, too." - me.
Breaking silos as an enterprise SEO internally requires an understanding of the values of each team. #EnterpriseSEO #SEO #contentmarketing
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Last week @jeffrey_coyle of @MarketMuseCo joined The EMJ podcast to discuss business positioning and strategies that can help your website copy be relevant to online users.
Learn more about why each page on your site should have a purpose.
bit.ly/3DvQK0n
bit.ly/3DvQK0n
...while you may hear LLMs improve with refined prompting, that isn't a sure thing. Completely inaccurate. There was a season, McDonagh played. Sports reporting is what it is...but will readers of YMYL content accept an apology from your business? #SEO #ChatGPT #LGR #GoRangers
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Read today's stories about #contentstrategy and #digitalcontent bit.ly/WindMiners-Inq Stories via #contentstrategy #contentmarketing
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In our upcoming webinar, and will take us inside the process of how the world's best storytellers tweak their delivery in specific ways to resonate deeper and inspire action -- no matter the audience.
Hope to see you there 🎉
↪️ bit.ly/3ZRRA0F
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You knew it had to be coming when you saw LaFrance and lighting up the Triforce over there.
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You may have heard of us before. Give us a follow. Some cool things in the works. 
twitter.com/yahoosearch/st…
twitter.com/yahoosearch/st…1
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👀
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Just popping in to remind everyone that we did search before it was cool.
BRB making it cool again.
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If you missed our product release #webinar walkthrough yesterday, check out this recap: bit.ly/3GTk4P3
Using a step-by-step process to evaluate the content of your site and the competition, this webinar highlights new features of 🎉
#contentstrategy #SEO
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In our upcoming webinar, @jeffrey_coyle and @jayacunzo will take us inside the process of how the world's best storytellers tweak their delivery in specific ways to resonate deeper and inspire action -- no matter the audience.
Hope to see you there
bit.ly/3ZRRA0F
bit.ly/3ZRRA0F1
You can ask someone random on the street, buy a paper map from the corner store drawn by a person who copied a previous year's map, or get someone to walk you there, back the directions up with a GPS, and have a beer with you. They are all "directions." #SEO
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Content creation for SEO tools:
1. @MarketMuseCo for topic coverage guides that 20x'ed my traffic.
2. @clearscope for writer-friendly and scalable topic coverage guides
3. @surfer_seo for topic coverage guidance.
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Had an awesome chat with and on how to evaluate SERPs for better rankings.
Listen in for some quick tips and wins!
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Technical SEO is like building a foundation for your house.
Without good foundations, everything else crumbles.
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This is at 1 pm ET today. Register to view it live and get the replay of an end-to-end workflow using MarketMuse and the recently released capabiltiies.
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Don't miss this @MarketMuseCo New Feature walkthrough with @stephenjeske and me next week. Instant cluster analysis, SERP X-ray, Content Inventory Level Topical Authority Gap Analysis, cross-linking recommendations...what else could you ask for? event.on24.com/wcc/r/4084644/ #HCU #SEO
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Those were so good! I love how much you share with the community. Thank you, Aleyda.
Don’t think they’re not being included in my return to the SEO Weekly on Tues. 😉
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Invest in SEO like you would in real-estate and reap the rewards for years to come. 💰
It's a long-term, low-risk investment that will keep paying off for years.
#SEO #DigitalRealEstate
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Yes! I shared this with many folks already. ❤️❤️
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Replying to @jeffrey_coyle and @garrettsussman
I shared a few here aleydasolis.com/en/search-engi and @cemper created this cool chrome extension with many too chrome.google.com/webstore/detai
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Inspired by 's call for prompts forms.gle/zmqJvGpbpDH7vS - send him your best, and he'll feature it on 's site!
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"I ain't sharing my best prompts." - Most SEOs
"Buy my top 50 prompts for only 49.99." - SEO Touts
"All your prompts are terrible and you are terrible." - SEO Twitter.
The new reality 🙄
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Repeat after me.
AI assistance 👏 is 👏 not 👏 a 👏 strategy.
It’s process improvement.
Efficiency.
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Publishers who publish w/AI assistance at all stages of content creation & update processes win in the end & have been winning w/these solutions for > a decade. Keep quality standards high & use #AI to empower the team to do more, win more & spend more time on things they love.
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Looking forward to it!
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Don't miss this @MarketMuseCo New Feature walkthrough with @stephenjeske and me next week. Instant cluster analysis, SERP X-ray, Content Inventory Level Topical Authority Gap Analysis, cross-linking recommendations...what else could you ask for? event.on24.com/wcc/r/4084644/ #HCU #SEO
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Don't miss this New Feature walkthrough with and me next week. Instant cluster analysis, SERP X-ray, Content Inventory Level Topical Authority Gap Analysis, cross-linking recommendations...what else could you ask for? event.on24.com/wcc/r/4084644/ #HCU #SEO
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The most important step to include AI in for content teams is strategic decision making. It doesn't matter if you write it fast if it can't win.
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