Join the GA4 for SEO webinar on December 28 for a chance to win our grand prizes valued up to $2k thanks to the incredible holiday Data Driven U giveaways!
Join the webinar and enter the contest here:
datadrivenu.com/ga4-seo-webina
#ddu #ga4 #seo #marketing #prize
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Jeff Sauer (Jeffalytics)
@jeffalytics
Conducting experiments in Digital Marketing and Analytics as a Speaker, Teacher, Podcaster and Consultant.
Jeff Sauer (Jeffalytics)’s Tweets
As spend increases, the targeting becomes broader to reach more people, but they may not convert as effectively.
This calculator also helps them determine which ad campaigns are most profitable and how long they might take to generate revenue.
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Keep in mind that increasing your ad spend might decrease a campaign's conversion rate.
OTOH, lowering your ad spend might increase conversions.
This is easily explained by the fact that the lowest-hanging fruit is targeted first and converted more easily.
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When running ads, there is always a “sweet spot” where you earn the most profit based on ad spend and revenue.
So this calculator helps you find the "profit maximizer" in Google Ads by calculating the amount of profit you can expect based on your budget and conversion rate.
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Our Google Ads Calculator can help you:
- figure out how much it costs to run ads
- what your conversion rate might be
- how much revenue you could potentially make
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Someone stole my Google Ads Budget calculator and called it their own.
Imitation is the best form of flattery… but at least give credit.
I demo-ed my Google Ads calculator in the #DDU Brain Gainz session last week. 🧵 👇
#seo #ppc #marketing
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I use iOS/Android Debugger regularly and I consistently get "wow" goosebumps every time I use it.
If you need to debug GA4 or Firebase on a Native App, it is mission critical.
Also, help get David to 100 sponsors.
github.com/sponsors/thyng
Quote Tweet
It took me way more work than expected but...
iOS/Android Debugger (v1.1.0) is NOW available for macOS ( silicon and intel cpus ).
Best and easiest way to debug your app implementation.
Download 
analytics-debugger.com/tools/ios-andr
#happydebugging #firebase #ga4 #adobeanalytics
analytics-debugger.com/tools/ios-andr
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You might be in a great position to launch 2023 as your best earning year ever.
We’re having a live training session on providing GA4 services as an agency today at 1 pm.
Join here: datadrivenu.com/ga4-agency-blu
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#ddu #ga4 #agency
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In the 2008 recession, customers begged to work with us because they didn't have enough staff.
What if you had:
- The right lead generation blueprint
- The right sales process
- The right kind of service in high demand (hint: GA4…)
- The right kind of team-building strategy /5
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Yes, there's a silver lining:
I predict that 2023 will be The Year of The Agency. Why?
Feeling the effects of the Fed rate hikes, companies will start tightening their belts with budget cuts and layoffs.
But they STILL need expertise. And you're the one to give it to them. /4
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That leads companies to take things in-house, ignoring outreach from agencies.
Downward spiral in the making? Perhaps.
Many prospects respond to outreach with a “thanks but no thanks - we’re doing this in-house”.
Is there a good news part to this? /3
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As an agency or a freelancer, maintaining great relationships with clients is always on top of your mind.
Your livelihood depends on it.
The bad news is clients are increasingly jaded with agencies. It's not your imagination. /2
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Are people becoming more jaded about agencies?
The answer is yes, they got a "bad rap", maybe undeservedly so.
But I am very bullish on agencies in 2023.
I'll explain in this thread 👇 /1
#ddu #ga4 #freelance #entrepreneur #business
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Join our live session tomorrow to learn how to provide GA4 services to the coming flood of customers that will need it before July 2023!
datadrivenu.com/ga4-agency-blu
#ga4 #agency #ddu
Why I'm bullish for consultants & agencies providing GA4 services in 2023.
#ddu #entrepreneurship #freelance #ga4
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The biggest opportunity in digital marketing is upon us.
Learning how to provide new GA4 services for your clients (even if you don’t know GA4 yet).
Join Tuesday's live training session:
datadrivenu.com/ga4-agency-blu
#learn #ga4 #agency #ddu
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In our podcast, we cover:
- connecting data to our dashboard templates
- how to use them to monitor marketing initiatives
- how to use them to make decisions
We'll post a link to our podcast soon.
In the meantime, follow me or
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Digital marketers always need to look at data to:
- Use a tool to get what they want
- Measure what’s happening
- See how they can improve marketing
If you’re not measuring, how can you improve it?
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It basically re-arced her career and created her own exit out of a company that she had built on her own.
It’s abundantly clear which way the winds are blowing these days.
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This was a woman who didn’t really need to take my course.
She had 20 years of experience in marketing. Highly accomplished.
But she said that she needed to learn how to use data to inform her marketing campaigns.
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I shared with Tanner a story about this woman who contacted me out of the blue.
She took my course at St. Thomas 7 years ago.
She said that the biggest turning point in her own marketing career was my course.
I was like, really?
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Yes, attribution is getting harder.
Dark social is alive and well.
But if you’re not using data, how can you improve marketing?
Tanner Scott at and I had a podcast about using data to optimize marketing campaigns.
🧵 (1/6)
#ddu #marketing #learning #ga4
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Don’t let anything in your life stop you from achieving your goals.
Everything can be done!
It’s all about balancing your time and focusing on the right things to make them happen.
What are you juggling this week?
#agency #business #entrepreneurship #freelancer
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Phew! Just this week, I've kicked off:
- A second "DDU Plus Club" Mastermind call today
- A new GA4 certification cohort
- A new video about creating a GA4 services agency
It’s enough for me to want to veg on the couch all weekend, but it’s all doable!
#ddu #ga4 #mastermind
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Our 4-week certification program and live group cohort aims to:
- Advance your GA4 skills to the top 1%
- Give you the tools for marketing measurement in 2023
- Learn new skills in high demand for the next decade
Just 14 hours left to sign up!
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I still get DMs asking if I know of any freelancers who can help them with GA4 installs.
What if you were the one to help them?
Learn GA4 in our next #ddu cohort starting November 8:
datadrivenu.com/programs/ga4cy
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The TL, DR?
❌ The sunsetting of Universal Analytics is not being postponed to 2024.
July 1, 2023, is still the date when the free version of UA stops working.
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#google #analytics
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Ideally, you would have a year’s worth of parallel UA & GA4 datasets.
And as an enterprise UA 360 customer, you have a chance to do that… if you start with GA4 as soon as possible.
But for the rest of us? We have less than 8 months now.
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Parallel tracking means you will collect traffic and analytics data on BOTH Universal Analytics and #GA4.
The longer you have parallel data collection going, the better.
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Unless you are an enterprise user of UA 360 and paying $150,000 per year for it… your migration deadline has not changed.
If you ARE paying for UA 360 and your deadline has been pushed out to 2024, we still recommend you install GA4 and enable parallel tracking.
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Confused? Can't blame you.
Google could have communicated this better.
From the Search Engine Journal:
“For clarity, this refers to the enterprise version of UA. As announced earlier this year, Google is still planning to sunset standard UA properties on July 1, 2023.”
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I’ve been seeing comments here and there saying:
“Google postponed the sunsetting of UA to July 1, 2024.”
“They delayed the migration by 1 year, so we have a lot more time.”
This is only true for paying customers of UA 360.
UA 360 is not the same as the free UA.
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🚨There seems to be a misunderstanding. 🚨
And I want to set the record straight.
The sunset of Universal Analytics is not being delayed.
Thread 🧵 👇 (1/7)
#ga4 #googleanalytics #seo #marketing #ddu
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Many years ago, I started my GA journey by taking ' online course. He's still one of my favorite GA de-mystifiers.
In his upcoming live-GA4-training (the third time he's done this, to great reviews), I'll be co-teaching with him. I'm psyched!
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We're making GA4 GA3 again!
Want to learn how?
Join my live training session today: datadrivenu.com/221108-registe
#learning #ga4 #googleanalytics
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And you can start by attending my live session tomorrow, where you will learn:
- How to get the right GA4 skills
- How to network your way into well-paying GA4 gigs
- How to get certified
- Next steps after certification
Join here: datadrivenu.com/221108-registe
#ga4 #googleanalytics
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