Julie Dixon

@jdldixon

Managing Director, 's Network Science Initiative. SU Orange alum, singer/actor, mini dachshund aficionado & lifelong Bills fan.

Washington, DC
Joined September 2008
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  1. Retweeted
    2 Dec 2020

    "Brands run into trouble when they do lengthy exercises to arrive at the five to six core words that define their values—and then stop there. That’s the beginning of the work, not the end." More on developing a research methodology for brand values here:

    1 reply . 3 retweets 3 likes
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  2. Retweeted
    19 Nov 2020

    87% of consumers now factor a company’s values into their purchase decisions. Full Brand Prism study by @Atlantic57

    2 retweets 2 likes
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  3. 19 Nov 2020

    Excited to share , @Atlantic57's in-depth look at how brands can better articulate, apply, & hold themselves accountable to their values. 4 months+ of research went into this! So many interesting insights for brands:

    1 retweet 1 like
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  4. 26 Aug 2020

    How to build effective partnerships that address today's challenges: stay in your lane, focus on goals, and empower consumers. Great advice from my colleague

    1 retweet 1 like
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  5. Retweeted
    24 Aug 2020

    Learn to do your own strategic planning for a nonprofit. Seven weeks, one hour per week online, affordable. Great for nonprofit execs, consultants, board members.

    2 retweets 1 like
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  6. Retweeted
    13 Aug 2020

    “It would be easy to shut the doors and hunker down until there’s a vaccine, but times like this is when theater and storytelling is so important.” — of

    12 retweets 21 likes
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  7. 29 Jul 2020

    "Bad writing is a symptom of a brand’s inability to build authentic and trustworthy relationships with its audiences." - 's newest piece for @Atlantic57 is a treasure trove of advice (& great writing!)

    2 likes
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  8. 22 Jul 2020

    "It’s not just about the data, it’s how we tell the story about the data." Wise words on the opps/challenges of from the founder of Insipher, via @Atlantic57

    3 retweets 5 likes
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  9. 15 Jul 2020

    "For brands to endure, we must use the brand promise & core values as a centrifugal force for every external and internal facet" - on our philosophy at @Atlantic57

    3 retweets 5 likes
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  10. 14 Jul 2020

    Updated research from @ShugollResearch: 66% of theatre-goers have watched digital content during the pandemic; 25% report willingness to pay for future content

    1 like
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  11. 10 Jul 2020

    Terrific inspiration for any organization that wants to get better at truly listening to its audience, courtesy of &

    1 like
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  12. 9 Jul 2020

    Love these 4 Instagram tips, including how to encourage "deeper engagement" on the platform via

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  13. 8 Jul 2020

    nugget from what has quickly become my fav newsletter: "video calls are ok for meetings where one person speaks at a time, but they are a really bad substitute for social occasions where everyone wants to speak at once."

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  14. 7 Jul 2020

    "We cannot continue to look only at narrowly defined 'arts attenders' for insight into the future and sustainability of the field. Our future is, and must be, increasingly inclusive." - New research

    2 likes
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  15. 7 Jul 2020

    New research from @Atlantic57 & , highlighting a need among nonprofits/foundations

    About two weeks before George Floyd’s murder, 67% of communications leaders said they saw an opportunity during the pandemic to reshape the narrative on racial equity, but only 19% had already added a racial equity focus to their storytelling.
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  16. 25 Jun 2020

    "We’re used to making a lot out of a little and innovating, because that’s what art is.” via

    3 retweets 5 likes
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  17. 24 Jun 2020

    To endure in this new era, need to lead the way in "modeling & building a more connected, equitable, & productive society." Great post by @Atlantic57's Kate Watts

    1 retweet 2 likes
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  18. 22 Jun 2020

    Terrific advice for any organization - not just news orgs: How to build trust between your newsroom and a community that has never heard of you and has zero reasons to trust you, via

    1 reply . 1 retweet 2 likes
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  19. 19 Jun 2020

    Fascinating look at the challenge of monetizing digital content right now, and why it may fall victim to the same fate as digital journalism

    1 like
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  20. 17 Jun 2020

    . research reinforces the need to effectively communicate the adaptations arts orgs are making so that audiences feel safe to return, per

    2 likes
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