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Absolutely! In the old days, it was the other way around. Glad you brought that up! #vcbuzz
@merylkevans which is only part of the equation. In the end just hitting publish is not enough. Especially when starting to put online for the first time. Roughly 80% of your effort should be put into promotion, compared to 20% on creation of the content itself #vcbuzz
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It can slightly shift over the longer term though, maybe even to 50/50 but most people forget how important the promotion part is
#vcbuzz
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Oh, when I said "advertising" -- I'm not talking about promoting your own content ... it refers to the content itself. It's just an ad for the company's product or service
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Aah those are the worst, those company blogs that turn into a glorified status update “we hired such and such”
#WhoGivesACrap#VCBuzz
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