It’s a well-known phenomenon that researchers spend more time studying Twitter and less time studying Facebook than would seem to be reasonable. The reason: Twitter’s more-open API is a lot easier to work with than FB is. (1/x)
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This is right—and I'm saying this as someone who creates metrics to track the impact of social media on news as my day job. Actually measuring the activity that matters requires measuring things that are very expensive to track, evaluate, and quantify.
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Though to be precise—it's not that hard to do much of this measurement/monitoring. But one off studies are not enough. Might cost 5M$/year. I tried to raise money for this *before* 2016 US election. No dice. Only now are we starting to get resources even a fraction of that scale.
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Agreed especially when you track the footnotes e.g. A & G "back of the envelop" numbers cited here to draw conclusion specifically denied by original authors; and oh-by-the-way the numbers could imply a much larger impact.pic.twitter.com/BJEHoBDtSn
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fair points on limits of our measurement, but we know from broader set of evidence that persuasion is hard https://www.nytimes.com/2018/02/13/upshot/fake-news-and-bots-may-be-worrisome-but-their-political-power-is-overblown.html …. having better exposure data won't change that fact unless there's something magic about facebook content/ads or whatever (i'm dubious).
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Good point about persuasion, but boosting or suppressing voter turnout is more attainable, isn’t it?
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Also it's disconcerting that we have to trust Facebook to analyze that data and tell us the impact. And they've not proved to act in very good faith when it comes to this topic so far.
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I think the participatory nature of social media might (!) mean that we only have 6-7 yrs of evidence and data on how elections function now. The introduction of social media into political persuasion might (!) mean our previous models either need revisions or are obsolete.
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Privacy is another concern. Twitter has fewer settings- collecting FB data without consent is a straight-forward 'no' from most Ethics boards.
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