eMarketer says Google and Facebook are now eating up 92.7% of all U.S. growth in digital advertising https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494 …
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And if you add in Microsoft, GOOG/FB/AMZN/MSFT are eating up an incredible ***99.6%*** of all U.S. digital advertising growth. 4 companies.
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Finally add Snapchat: GOOG/FB/AMZN/MSFT/SNAP get 102.6% of all US digital ad growth. Everybody else collectively is DROPPING 2.6% this year.
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