Jason M. Heim

The town itself isn't bad, in fact it's a wonderfully weird place where people work hard to straddle the line between creepy and fun. They have become so good at this that success each year is all but guaranteed. 2/13

But as the emptiness of easy success settles in, the head bro in charge gets a little bored. Jack can't help wondering if this is really all there is. If there isn't more he could conquer. 3/13

Jack goes out for a walk beyond the bounds of his bubble, and discovers that the world is more diverse and complicated than he ever imagined. He is confused but thrilled. He's not sure what this is, but he is convinced that this is what he's been missing. 4/13

And after spending five to ten minutes in this strange new land, he is so happy. Not because he embraces or accepts what he sees, but because he is convinced that he can do it better. 5/13

He has found his new challenge, and will stop at nothing to impose his vision on this new found world. They don't know it, they never asked, but clearly they need his help. 6/13

His plan is simple: neutralize the current leadership long enough to add his special brand of creepy into the existing business model. 7/13

He admits that it looks crazy, but asks that we all trust him anyway, that there's a bigger payoff coming. The town enthusiastically follows. Jack is the best of them, and knows what he is doing. And what's more, it's fun to mash these ideas together. Everyone means well. 8/13

When a small minority expresses concern, those concerns are dismissed. Sally is instead tasked with designing clothes that appropriate the culture of Christmas Town. She reluctantly agrees, because really, what choice does she have? 9/13