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Mystery flavor is back! 
to find clues that help you solve the flavor and get closer to winning $50k!
to find clues that help you solve the flavor and get closer to winning $50k!1
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It's a so called dark post. A promoted Tweet that's not published to the profile, but only distributed to the target audience. It still has an URL and can be manually shared, but it's neither indexed nor on the account page.
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I had no idea this existed. So this is something that goes through Twitter ads? I'm assuming so since that's what the source suggests. That's really interesting. The only way I found it was that the id was referenced by replies that were searchable but I didn't see the ID itself.
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Yes. Twitter calls them „Promoted-Only Tweets“.
Apple (ab)used them a lot in the past. They created promoted-only replies to notify people when the event started and everyone felt special by getting personally notified and retweeted it. Apple spent $0.
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I remembered it slightly wrong. Apple paid for initial ads, that prompted people to retweet it and then they got a thank you not and the reminder when the event started. (Not the best source, but I am tired.)
businessinsider.de/how-to-get-app
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No worries. Thanks for clarifying. This is good to know. So my guess here is that if a company does this and no one replies to that tweet, it's basically not discoverable at all.
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If you are quick enough (within 7 days) you can see it in the Ad transparency center. No API at the moment.
I am not sure, if promoted only Tweets are available to the regular API. They write that they are available to data partners.
ads.twitter.com/transparency/t
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I didn't see it in the search API either. Interestingly enough, all replies to that tweet were discoverable (that's how I found the id and was wondering how I didn't ingest that id to begin with).
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There are even ads that can't be retweeted or replied to. But I'm not sure if you could call them Tweets as they don't have an URL.
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Hiring ad for the German secret service. Not linkable, not retweetable, without a reason why they target my account. At least they are consistent.
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