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Michelob Ultra is riffing off "Caddyshack" for its new campaign and Super Bowl ads. It's an actual joyful ad, and it shows how a beer brand is branching off to reach a younger audience by roping in partners like Netflix and Instacart. sportsbusinessjournal.com/Daily/Issues/2 via

sportsbusinessjournal.com

Michelob Ultra’s new Super Bowl spots spearhead integrated ad campaign

Michelob Ultra’s “New Members Day” Super Bowl spot takes place at the fictional Bushwood Country Club from “Caddyshack,” and it features new partnerships with Netflix, Instacart and Devereux Golf.

4:47 PM · Feb 1, 2023

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Seeing Brian Cox aping the great Ted Knight's "Caddyshack" performance is a treat.

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and

Queen Serena 👑

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