Apple also didn't say *anything* of substance to Medium. It didn't say how many AirPods its recycled or provide guide for recycling them. It didn't say what contractual specs of recycling them are
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So Apple ignored @carolineha_ 's 3x requests for comment, got pissed and yelled at us off the record for 45 minutes after the article came out, continued to decline to comment or ask for any specific corrections, then planted a story in another publicationhttps://onezero.medium.com/what-really-happens-to-airpods-when-they-die-9ba2fe97b346 …
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This is not "opening up:" “As with all of our products, we work closely with our recyclers to ensure AirPods are properly recycled and provide support to recyclers outside of our supply chain as well” This means nothing
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also .... who is mailing their AirPods to Apple ... raise your hands please... no one is mailing their AirPods to Apple
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To be clear, the more people writing about this issue, the better. Will got recyclers to say that they're not seeing AirPods, which is notable, and getting Apple to say anything about recycling at all is an achievement
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I just wish Apple would actually talk about recycling and repair issues in a substantive way that goes beyond occasional statements and stuff on background. Facebook doesn't *want* to talk about content moderation but it does because enough people have signaled its important
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Getting yelled at off record is increasingly the only sincere interaction I have with comms people
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yell at me off the record so i know it's real :) twitter meme from 2014 in case you dont remember
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I can absolutely understand and relate to your frustration. But it's not true that Apple "planted the story" with me. I got interested after reading
@carolineha_'s epic takedown and started digging on my own. I actually didn't expect Apple to talk, as I say in the piece:pic.twitter.com/j2DY4wFWX1
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I, for one,
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I still don’t even know what Medium is.
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'Bout 150 degrees internal temperature, mild pink color.
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Why is this the bar and seemingly ‘ok’? I don’t understand how they think this is a good / ok response.pic.twitter.com/bRmmt31XcC
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classic Apple.
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Why would you honor an off-the-record request for them to yell at you?
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Well done Apple, problem solved. Over to you Android vendors with ‘billions’ of cheap plastic handsets with a shorter life expectancy than AirPods. Let’s see your recycling strategies!
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This one is interesting for Apple, as they may have backed themselves into a corner: a great product that’s largely adding to ewaste in landfill 2-3 years down the track. The trade off is lower failure rate in the phones by eliminating the headphone jack ?
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Is a steady stream of broken/exhausted AirPods net better outcome, than a higher percentage of phones breaking and themselves ending up in landfill ? Justifying the trade-off with data would really require opening the kimono.
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Maybe AirPods are evil, but they are the lesser wrong ?
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