And wouldn't Amazon be part of the "Everyone Else" bucket? Their ad business apparently grew about $500 million last year.
so @IAB just dropped 2016 #s. Duopoly in full force -> takes 89% of growth. "Everyone Else" loses more share courtesy of Facebook. @dcnorgpic.twitter.com/urglxDrooM
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I didn't check your amazon data point and would expect it's global but... I see your Amazon with a Yahoo dropped $400mil.pic.twitter.com/FTftd2Gm2i
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sorry yes, always trying to fit into the tweet window. source is the IAB/PWC data and then earnings for the two companies.pic.twitter.com/ikbgyEoqE1
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Did you make this chart? Couldn't find it in the IAB materials
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ha, I made it. they would never do it.
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Feels like your Facebook 2016 number is too high. Ad revenue for Facebook in US & Canada in 2016 was $13.6bn. Subtract maybe 10% for Canada?
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I use the US & Canada number in their slides based on geography of where the ad delivers. I think you used the other version of it.
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On the other hand, I get roughly the same total growth for Google and Facebook - $11.3-11.7bn
Thanks. Twitter will use this info to make your timeline better. UndoUndo
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Killing
#NetNeutrality
should finish "everyone else" off. XFINITY FIOS UVERSE FACEBOOK GOOGLE AMAZON leaves less channels than a 1970 TV.Thanks. Twitter will use this info to make your timeline better. UndoUndo
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