Yesterday at a private IAB industry event, Senator sent a chilling message about tracking of users to the entire adtech industry especially the two largest trackers, Facebook and Google, “that’s got to go!” in a full-throated endorsement of .
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Meanwhile just a day later, IAB is telling the public it has long supported what made a clear and entirely fair request for the industry to honor (Global Privacy Control).
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Nevermind, IAB says they’ve “long supported” *browser privacy controls* (eg GPC/Global Privacy Control). Silly us.
For real, this is how IAB’s Adtech Complex lost confidence in DC going back to when IAB worked to kill *standardized browser privacy controls* (DNT/Do Not Track). twitter.com/jason_kint/sta…
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Definitely no vagaries in that statement, curious to see how this may translate into federal privacy legislation... Thanks for sharing