Jason KintVerified account

What’s that from?

Fraud suit we helped get unsealed today so you can do your thing and report on it. Disinfectant, shine a light, you know end the shenanigans and stuff.

You are reporting the claims made by plaintiffs in pending lawsuit as facts.

False. Not sure if you're talking to Marty or me but I'm not "reporting" anything as fact outside of that it's a fact that these documents were unsealed and it's a fact they are allegations by a plaintiff. docs needed to be unsealed in order to understand claims and implications.

walk me through your supposed "inaccurate claims" from your now-deleted tweet. I'm curious as I haven't seen any inaccurate reporting yet. I've stopped a few from happening by correcting facts.

I'm with Jason on this. And, not for nothing, you want to spank journalists for preemptively misleading thousands by reporting too 'early' - but no words for FB's being a paid accomplice in misleading tens of millions and not doing anything until called out on it?

he deleted his tweet of his smack at journalists which was pretty rich considering the last two years.

Wes, help me out. Explain where in "business integrity communications" it backs up Facebook employees tweeting publicly about reporters then deleting your tweet? you should put your tweet back out there, that's the right thing to do. Or screengrab it and just say you deleted it.

Mistakes were made

Absolutely. The metric “mistake” was boneheaded but unsealed docs appear to show it was a known mistake with a strategy to obfuscate it. Fraud claims require intent hence our push to have them unsealed. Reading the redacted version next to unsealed version is enlightening.

Avg. duration of video viewed, just so it's said, is not something utilized by anyone I know to judge a videos success. The front end 3-sec views always skew that % low. Seeing who watched 95% of a vid however does mean something.

Just the entire television business is built off time spent with video.

Right but in a totally different context. Netflix is as well. They know when you bailed on a video and when you didn't, but FB ads aren't really utilizing or advertising entire shows as videos. Avg % viewed on something a few minutes long, clips, trailers, etc. isn't the same.

Avg % viewed of a video placed in front of you on your phone in your feed while you wait for your latte isn't the same as a show/movie you happened upon while browsing specifically to watch, or when you turn on your fav show in the evenings on something other than streaming.

And obviously my comment was in context of the advertising itself not the broader television industry's use of data to judge broadcast success. Since when is a network pushing/paying/monitoring 3 or 10-second views of their broadcast content & factoring that into their % watched?

On FB you're paying for thousands/millions of direct video views on front end and paying attention to how many get to the middle, 75% or 95% mark, but you're the one in control of front-loading on purpose via Ads. That's totally different than TV.

This is so overblown. None of my clients ever look at the average % viewed for video ads in ads manager. It’s all about reach, frequency, CPM, and % of video starts that reached 75% of video played.

Hey there! Where can reporters find this suit?

email me and I can send to you.

Hi Jason would it be possible for me to also get a copy? Couldn't find your email address in your bio or website. Thanks