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jason_kint's profile
Jason Kint
Jason Kint
Jason Kint
Verified account
@jason_kint

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Jason KintVerified account

@jason_kint

CEO of Digital Content Next @DCNorg - Advancing the Future of Trusted Content. Media strategy, occasional Buckeyes, Yanks, dad, #EV banter. CBS alum.

DC, NYC, Hyperloop
digitalcontentnext.org/about/overview/
Joined September 2009

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    Jason Kint‏Verified account @jason_kint 16 Oct 2018

    This.pic.twitter.com/PtWZHodVT6

    8:25 PM - 16 Oct 2018
    • 1,107 Retweets
    • 3,763 Likes
    • flower kind Wu Weed™ usmc_addict alex g but bad at guitar 💧kell’s hell💧 JoshiiMoo Scott Pierce Brandon Hall adblockalypse
    95 replies 1,107 retweets 3,763 likes
      1. New conversation
      2. Marty Swant‏Verified account @martyswant 16 Oct 2018
        Replying to @jason_kint

        What’s that from?

        2 replies 7 retweets 70 likes
      3. Jason Kint‏Verified account @jason_kint 16 Oct 2018
        Replying to @martyswant

        Fraud suit we helped get unsealed today so you can do your thing and report on it. Disinfectant, shine a light, you know end the shenanigans and stuff.

        9 replies 80 retweets 1,029 likes
      4. Wes Finley‏ @wesblog 17 Oct 2018
        Replying to @jason_kint @martyswant

        You are reporting the claims made by plaintiffs in pending lawsuit as facts.

        3 replies 2 retweets 16 likes
      5. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @wesblog @martyswant

        False. Not sure if you're talking to Marty or me but I'm not "reporting" anything as fact outside of that it's a fact that these documents were unsealed and it's a fact they are allegations by a plaintiff. docs needed to be unsealed in order to understand claims and implications.

        1 reply 6 retweets 139 likes
      6. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @jason_kint @wesblog @martyswant

        walk me through your supposed "inaccurate claims" from your now-deleted tweet. I'm curious as I haven't seen any inaccurate reporting yet. I've stopped a few from happening by correcting facts.

        3 replies 2 retweets 103 likes
      7. Residing Cynic‏ @ResidingCynic 17 Oct 2018
        Replying to @jason_kint @wesblog @martyswant

        I'm with Jason on this. And, not for nothing, you want to spank journalists for preemptively misleading thousands by reporting too 'early' - but no words for FB's being a paid accomplice in misleading tens of millions and not doing anything until called out on it?

        1 reply 1 retweet 23 likes
      8. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @ResidingCynic @wesblog @martyswant

        he deleted his tweet of his smack at journalists which was pretty rich considering the last two years.

        2 replies 0 retweets 24 likes
      9. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @jason_kint @ResidingCynic and

        Wes, help me out. Explain where in "business integrity communications" it backs up Facebook employees tweeting publicly about reporters then deleting your tweet? you should put your tweet back out there, that's the right thing to do. Or screengrab it and just say you deleted it.

        2 replies 1 retweet 21 likes
      10. 2 more replies
      1. New conversation
      2. Kara Swisher‏Verified account @karaswisher 17 Oct 2018
        Replying to @jason_kint

        Mistakes were made

        3 replies 2 retweets 42 likes
      3. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @karaswisher

        Absolutely. The metric “mistake” was boneheaded but unsealed docs appear to show it was a known mistake with a strategy to obfuscate it. Fraud claims require intent hence our push to have them unsealed. Reading the redacted version next to unsealed version is enlightening.

        1 reply 12 retweets 76 likes
      4. 1 more reply
      1. New conversation
      2. Kyle Prohaska‏ @kyleprohaska 16 Oct 2018
        Replying to @jason_kint

        Avg. duration of video viewed, just so it's said, is not something utilized by anyone I know to judge a videos success. The front end 3-sec views always skew that % low. Seeing who watched 95% of a vid however does mean something.

        3 replies 4 retweets 56 likes
      3. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @kyleprohaska

        Just the entire television business is built off time spent with video.

        5 replies 4 retweets 96 likes
      4. Kyle Prohaska‏ @kyleprohaska 17 Oct 2018
        Replying to @jason_kint

        Right but in a totally different context. Netflix is as well. They know when you bailed on a video and when you didn't, but FB ads aren't really utilizing or advertising entire shows as videos. Avg % viewed on something a few minutes long, clips, trailers, etc. isn't the same.

        1 reply 1 retweet 15 likes
      5. Kyle Prohaska‏ @kyleprohaska 17 Oct 2018
        Replying to @kyleprohaska @jason_kint

        Avg % viewed of a video placed in front of you on your phone in your feed while you wait for your latte isn't the same as a show/movie you happened upon while browsing specifically to watch, or when you turn on your fav show in the evenings on something other than streaming.

        1 reply 1 retweet 21 likes
      6. Kyle Prohaska‏ @kyleprohaska 17 Oct 2018
        Replying to @kyleprohaska @jason_kint

        And obviously my comment was in context of the advertising itself not the broader television industry's use of data to judge broadcast success. Since when is a network pushing/paying/monitoring 3 or 10-second views of their broadcast content & factoring that into their % watched?

        1 reply 1 retweet 12 likes
      7. Kyle Prohaska‏ @kyleprohaska 17 Oct 2018
        Replying to @kyleprohaska @jason_kint

        On FB you're paying for thousands/millions of direct video views on front end and paying attention to how many get to the middle, 75% or 95% mark, but you're the one in control of front-loading on purpose via Ads. That's totally different than TV.

        1 reply 1 retweet 12 likes
      8. michael‏ @cornoisseur 17 Oct 2018
        Replying to @kyleprohaska @jason_kint

        This is so overblown. None of my clients ever look at the average % viewed for video ads in ads manager. It’s all about reach, frequency, CPM, and % of video starts that reached 75% of video played.

        2 replies 1 retweet 25 likes
      9. 6 more replies
      1. New conversation
      2. Byard  🦈 Duncan‏Verified account @ByardDuncan 17 Oct 2018
        Replying to @jason_kint

        Hey there! Where can reporters find this suit?

        1 reply 2 retweets 16 likes
      3. Jason Kint‏Verified account @jason_kint 17 Oct 2018
        Replying to @ByardDuncan

        email me and I can send to you.

        2 replies 3 retweets 33 likes
      4. Siân Boyle‏ @sian_boyle 17 Oct 2018
        Replying to @jason_kint @ByardDuncan

        Hi Jason would it be possible for me to also get a copy? Couldn't find your email address in your bio or website. Thanks

        1 reply 0 retweets 1 like
      5. Lar‏ @lurl51 17 Oct 2018
        Replying to @sian_boyle @jason_kint @ByardDuncan

        https://www.documentcloud.org/documents/5004295-d5cb8373-8cbb-4e81-9710-f2ccf4481b74.html …

        1 reply 7 retweets 64 likes
      6. 1 more reply

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