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Jan-Erik Asplund proslijedio/la je Tweet
we're launching a redesigned
@keysheet today, which we built entirely on top of@algolia and@airtable as the database for the nearly 1k reviews we have of ~60 cryptocurrencies from ~130 experts.http://www.keysheet.ioPrikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Jan-Erik Asplund proslijedio/la je Tweet
hey agency founders, i'm launching a course next week to help other founders scale their agencies from ~$1M in revenue to multiple millions in revenue. sign up here and i'll give you 25% off when it launches:https://animalz.podia.com/how-to-stop-doing-sales-and-start-building-a-great-agency …
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Jan-Erik Asplund proslijedio/la je Tweet
Our latest post on the
@AnimalzCo is actually brilliant. Tweetstorms may seem like kind of social media hack, but as@janerikasplund explains, they are more like storytelling sprints. I think you'll really enjoy this one:https://www.animalz.co/blog/how-to-write-a-tweetstorm/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Jan-Erik Asplund proslijedio/la je Tweet
This post is getting more and more relevant: Face recognition and the ethics of AIhttps://www.ben-evans.com/benedictevans/2019/9/6/face-recognition …
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With customers, you have to constantly, obsessively show that you are different. If you're a dentist, it's OK to give off the impression that you're more or less just another, ordinary dentist. In marketing, you really can't make people think you're just another agency.
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In marketing, you have to account for the perceptions people have about your industry. Word of mouth rules here. At Animalz, we grew to 15 people (on word of mouth only) before we did any marketing (i.e. when
@jimmy_daly published our first blog post):https://www.animalz.co/blog/content-marketing-personas/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
In hiring, you have to develop a process to quickly screen out charlatans and identify them as such. The best ones are good at smooth talking over the fact that they are charlatans, and they will eat up your time.
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Content marketing has a pretty high charlatan quotient. Not as high as something like crypto, but a lot higher than, say, dentistry. In an agency setting, that complicates how you do everything from hire to work with customers:
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Jan-Erik Asplund proslijedio/la je Tweet
.
@janerikasplund wrote a viral piece for the animalz blog and it quadrupled our traffic—and that's *after* the initial surge died off. here's why a "shot in the arm" might be just what the doctor ordered: https://www.animalz.co/blog/shot-in-the-arm/ …pic.twitter.com/Q9KzE3Pjx5
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Jan-Erik Asplund proslijedio/la je Tweet
I'm going to make it a pre-requisite that anyone I share a Slack with reads this article by
@janerikasplundhttps://www.animalz.co/blog/bottom-line-up-front/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
This article about Kalanick supposedly "dumping" his Uber stock (his holdings = 20% of his wealth now, from 75%) really glosses over how holding a fifth of your net worth in a company you no longer run could also be seen as optimism.https://www.bloomberg.com/news/articles/2019-12-16/travis-kalanick-is-getting-out-of-his-uber-holdings-uber-quickly …
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Jan-Erik Asplund proslijedio/la je Tweet
1/ Today, I press the "launch" button on a passion project two years in the making. I wrote a novel called The Green Priest. It's a post-apocalyptic fantasy. It's dark and beautiful, and breathing life into it is the most fun I've ever had. https://ashtales.com/the-green-priest …pic.twitter.com/teQKg3QGEc
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Jan-Erik Asplund proslijedio/la je Tweet
Scott Brooks talking about how smart LeBron is. He said sometimes he calls out fake plays to try to deceive other teams, and when he’s done it against LeBron’s teams, LeBron has responded, “You guys don’t have that play!”
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Ideally, customer interviews surface things that you didn’t know before you started. And the only way to get at those kinds of things is to listen, and respond, to what you’re being told in the moment.
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In practice, that prep can actually distract you from getting the most out of an interview. Instead of actively listening, you’re thinking about which one of your questions you should ask next.
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Good customer interviews don’t happen because you put together the “right” list of questions to ask.
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Jan-Erik Asplund proslijedio/la je Tweet
Twenty years ago it was a bad idea for tech companies to become media companies. Exhibit A: Yahoo. Times change. Today every tech co is doing content marketing. The next step is boosting production values to start making real shows. A great example:https://wistia.com/series/one-ten-one-hundred …
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Jan-Erik Asplund proslijedio/la je Tweet
building an agency is hard work
lots of great advice in here from @derek_gleason at@conversionxl from folks we have done ithttps://conversionxl.com/blog/building-marketing-agency/ …Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Jan-Erik Asplund proslijedio/la je Tweet
For agencies, customer onboarding is a crucial time. Done well, it positions you as a partner who will help bring your customer's vision to life. Animalz VP of Ops
@haleymbryant on how to provide
customer onboarding https://anmlz.co/2NIUTV7 pic.twitter.com/zqMfSK0NaD
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Jan-Erik Asplund proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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