Hey, so I'm a retailer. Just so all you weirdo #comicsgate conservatives know, I take literally every opportunity I can to promote work by creators of diverse backgrounds as well as diverse superhero characters. So, suck it.
You can promote, but customers are not buying. No heterosexual wants to read about transexual Thor being oppressed. Boys watched Han Solo because they wanted to be him, girls watched because they wanted to sleep with him. Why watch Han Soyboy?