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Steve Jobs is often thought of as abrasive & prickly. But to design and market the first computer for people who didn’t understand computers (just about everybody in in 1984) required an extraordinary level of empathypic.twitter.com/kieu0A3YXU
Apple's design from that era is also consistently a little condescending, like that ad. Their insistence on bundling everything left IBM and Windows to claim what ended up being the decisive market: gamers.
This even extended to the iPod, which for its entire lifespan shredded the organized file structures from users' libraries and replaced them with its own media player library. Good luck getting your mp3s back in order, sucker.
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