The right loses every cultural battle it engages in. They spectacularly lost the battle over homosexuality, they're losing on religion, (US is rapidly secularizing at a rate of 10% a generation), next they will lose on the trans issue, and they will lose against wokeness.
This is the right reading leftists as proponents of an idea (say, bodily autonomy/agency) rather than representatives of a demographic (aging professional women). While there is tension, in this case the former is simply not capable of overcoming the latter.