It's a big focus of "Hate Inc." Media companies know they can monetize content that makes audiences feel superior to other groups. Also the more of that content they create, the more they have to constantly up the ante.https://twitter.com/matthewsf27/status/1286508078712537088 …
On the other hand, this has been the primary growth sector for all of what has become Content Creation. The audience they appeared to be trying to clickbait into existence was actually there.