it's a big deal, but i have a hard time seeing people who don't give a shit about indigenous people suddenly genuinely caring so will it will be framed like a legit issue it'll just be right wing people acting like they care and everyone else sort of averting their eyes to it.
You'll be surprised to find out how many Americans of all political orientations "give a shit" about the natives. It's why so many families spuriously claim heritage and why *most* of the ruling class are smart enough not to.