JF

I refuse to believe "communism is free time and nothing else". The manifest failure of bourgeois society is that "those of its members who work, acquire nothing, and those who acquire anything do not work." To assume what comes after is "post-work" is a truly bourgeois fantasy.

is this primarily a question of dignity? i.e. idea that work is uniquely degrading not inherently, but due to its positioning as "the thing you do if you aren't rich enough to avoid it"

or else the old joke about a capitalist parent looking at a garbageman and going "if you dont study that's where you'll end up" and a communist saying "you should be like that guy, working to keep our streets clean"

If you're asking what he's responding to, it's a specific position espoused, essentially, by one person and a small contingent of that person's followers https://therealmovement.wordpress.com 

Post-work is a way bigger tendency than just Jehu man. The slogan comes from him but there are plenty of people with similar ideas, many of which he engages with.