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    jack‏Verified account @jack 17 Oct 2012

    Let's reconsider our "users":http://jacks.tumblr.com/post/33785796042/lets-reconsider-our-users …

    12:32 PM - 17 Oct 2012
    • 209 Retweets
    • 134 Likes
    • UNIEK Simon Alan Yu Marissa Rexer Miran Lesjak Marijn Huizendveld Becca Bremer 安藤高志(Takashi Ando) Mihai Toader
    60 replies 209 retweets 134 likes
      1. New conversation
      2. Chance Feick‏ @chance 17 Oct 2012
        Replying to @jack

        @jack good perspective. next step is updating Square’s job page. lost track how many times ‘user’ is there

        1 reply 0 retweets 0 likes
      3. jack‏Verified account @jack 17 Oct 2012
        Replying to @chance

        @chance good catch. We will fix. Cc:@thatjudegirl

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. New conversation
      2. Sarath‏ @sarat 19 Oct 2012
        Replying to @jack

        @jack on the other hand I felt ridiculous about calling people who makes software as ‘resources’.

        1 reply 0 retweets 0 likes
      3. jack‏Verified account @jack 19 Oct 2012
        Replying to @sarat

        @sarat changing that too

        1 reply 1 retweet 0 likes
      4. 1 more reply
      1. New conversation
      2. Jeff Farmer‏ @FarmsJ 17 Oct 2012
        Replying to @jack

        @jack how did you pick $140?

        1 reply 0 retweets 0 likes
      3. jack‏Verified account @jack 17 Oct 2012
        Replying to @FarmsJ

        @FarmsJ had a good feeling about that number.

        1 reply 0 retweets 0 likes
      4. Jeff Farmer‏ @FarmsJ 17 Oct 2012
        Replying to @jack

        @jack seems to be a favorite of yours.

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. Jassim Ali‏ @jassim 17 Oct 2012
        Replying to @jack

        @jack great piece, coming from the ad industry we are guilty of the demoted/passive/inconsequential term 'consumer' and 'audience'

        0 replies 2 retweets 6 likes
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      1. sw‏ @sw 17 Oct 2012
        Replying to @jack

        @jack the similarly prevalent word "consumers" is even more egregious, robbing people of their humanity and reducing them to economic units

        0 replies 2 retweets 1 like
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      1. SCOFIELD!®‏ @Scofield_Fx 18 Oct 2012
        Replying to @jack

        @jack Thank you for creating twitter. Seriously I thank you #twitterlove

        0 replies 0 retweets 1 like
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      1. Mark Milian‏Verified account @markmilian 17 Oct 2012
        Replying to @jack

        @jack tough defeating buzz words. I had similar rant 2 years ago, but encouragingly, people actually read your memos http://markmilian.com/post/841116430/users-and-gamers …

        0 replies 0 retweets 1 like
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      1. Mark Hall‏ @markhall 17 Oct 2012
        Replying to @jack

        @jack good. you'll like this http://www.jnd.org/dn.mss/words_matter_talk_a.html …

        0 replies 1 retweet 0 likes
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      1. Don MacAskill‏Verified account @DonMacAskill 17 Oct 2012
        Replying to @jack

        @jack Nice! The "entire technology industry" doesn't use "user". We don't, we use "customer" and have for awhile. Right on our homepage, too

        0 replies 1 retweet 0 likes
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      1. New conversation
      2. Laura Pirri‏ @lpirri 17 Oct 2012
        Replying to @jack

        @jack Second Life did this well. @RobinHarper: "Residents" described people with "a stake in the world & how it grows." http://bit.ly/WqrDls 

        1 reply 0 retweets 0 likes
      3. RobinHarper‏ @RobinHarper 22 Oct 2012
        Replying to @lpirri

        @LPirri Thanks Laura!

        0 replies 0 retweets 1 like
      4. End of conversation
      1. Max Kanat-Alexander‏ @mkanat 20 Oct 2012
        Replying to @jack

        @ElissaBeth Surprisingly, I disagree with @jack about "customer" as a *universal* term. It's too limited: http://education.yahoo.com/reference/dictionary/entry/customer …

        0 replies 0 retweets 0 likes
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      1. Sarath‏ @sarat 19 Oct 2012
        Replying to @jack

        @jack I don’t find any problem with users when it comes to operate a computer or similar device.

        0 replies 0 retweets 0 likes
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      1. Andreas D. Alderud‏ @AndreasDAlderud 19 Oct 2012
        Replying to @jack

        For the ad brokers like #google or #facebook – where the “user” IS the product – maybe “tool” would be more fitting moniker? @jack #ads

        0 replies 0 retweets 0 likes
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      1. John McStravick‏ @jstravs 18 Oct 2012
        Replying to @jack

        @jack @thatsnotjoe i get the point & it's a good 1, but the word "customer" doesn't seem that much more inspiring. Old, boring, & flaccid.

        0 replies 0 retweets 0 likes
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