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Jason Carlos
@jaarlos
Director, Content (he/him)
Torontoletterboxd.com/jaarlos/Joined July 2013

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I'm hiring a Senior Manager, Content to join my team — looking for a strong people leader with a clear creative vision to oversee and execute a robust video content strategy spanning social, in-cinema, and physical activations. Apply by May 5: tiff.net/careers
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On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: twitter.com/i/twitter_blue Organizations can sign up for twitter.com/i/en/verifiedo Show more
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“It needed to come from us, from the inside.” After a record-breaking seven wins, including Best Film, Best Director, and Best Film Not in the English Language, we look back at the #TIFF22 World Premiere of Edward Berger’s ALL QUIET ON THE WESTERN FRONT. #EEBAFTAs
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some personal news: I’ll be expanding my role at as Director, Content — overseeing TIFF’s video and branded digital content production, and our social media and digital engagement strategies.
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When I got to pre-screen THE FABELMANS earlier in the summer, I shared that it wasn’t until *that precise moment* that I realized how much I love my job — and how lucky I am. That remains true, but tenfold. Now we rest, and start dreaming up #TIFF23. [🎤 drop]
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I didn’t do it alone. Managing an 11-person social operation is not easy. But I’m a firm believer that if you lead with empathy, you’ll receive it right back. #TIFF22 is proof of that — and I couldn’t be more proud and thankful for my team who lifted me up when I needed it most.
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I’m so proud to say that my team hit our annual target on August 29, and hit our Festival target by Day 5 — doubling the impressions from Festival 2019, while smashing every internal record, unlocking new revenue streams, and forming vital partnerships along the way. #TIFF22
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My team produced, filmed, conducted, and edited 37 red carpet interviews and pushed out content cross-channel in record speed, bringing new life to our Stories and Reels strategy — and making some memories we’ll never forget. #TIFF22
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Dubbed internally as “Harry Cam” we live streamed talent arrivals at the My Policeman red carpet exclusively to TikTok which was promoted in-app and pushed out to viewers in 8 markets including Canada, US, Brazil, Australia, and Indonesia. #TIFF22
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Cheesy, but as someone who’s attended the Festival for many years — I got a bit choked up when I was asked to do the opening remarks and land acknowledgement at our “Powering Entertainment with TikTok” session at the #TIFF22 Industry Conference.
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