VP Customer Acquisition @ PathIQ
Bruins fan behind enemy lines. SEO strategist, paid media machine, & CRO consultant. Eccentric metalhead & whiskey enthusiast
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A3: "It depends" 
If this is a post-launch audit, then I would recommend going back to the old URL structure IF:
-The original URL was ranking well
-The new URL structure isn't indexed
-The original URL structure is optimized
-The original URL has a healthy backlink profilehttps://twitter.com/vcbuzz/status/1316050174972776449 …
For websites with messy URL structures, little-to-no backlinks, and no organic rankings whatsoever, a website redesign/rebuild provides SEOs with an opportunity to implement best practices and a clean hierarchy. #vcbuzz
