jonah bergerVerified account

@j1berger

Author THE CATALYST CONTAGIOUS INVISIBLE INFLUENCE Wharton Professor. Speaker. Consultant. Always be Curious.

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Joined December 2010
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  1. Pinned Tweet
    24 Apr 2018

    What is word of mouth? Don't tell me they missed it...

    16 replies 42 retweets 278 likes
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  2. Jul 27

    Thanks!

    Another great book by
    12 likes
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  3. Retweeted
    Jul 21

    Campus update: We have made the difficult decision to begin the fall semester with fully remote instruction.

    36 replies 330 retweets 618 likes
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  4. Jul 19

    New Research! Cats or dogs? Star Trek or Star Wars? -Tip wars or dueling preference appeals like these boosts donations and tips by up to 120% -Because choice (even unrelated) provides opportunity for self-expression

    2 replies 6 retweets 33 likes
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  5. Jul 15

    Good advice for academics

    Ok, now I'm emboldened. More unsolicited advice. Today's is on titles. The words in your title are the most important words in your manuscript. The title is seen when people do a google scholar search, and it determines whether ppl read your paper, so... 1/6
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    2 likes
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  6. Jul 14

    Only if there’s ham....

    Excited to get into The Catalyst, hoping it teaches me how to convince people that pineapple belongs on pizza
    1 retweet 9 likes
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  7. Jul 13

    Hail to the.....guess we’ll have to wait and see

    1 reply 4 likes
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  8. Jul 12

    Behavioral Science Summer Book List for 2020

    2 replies 13 retweets 39 likes
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  9. Jul 11

    Great example of how NOT to use social influence. If someone told you people 98% of people weren't doing something, what does that suggest about what you should do?

    10 replies 10 retweets 66 likes
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  10. Jul 11

    Thanks!

    ⁦Reading suggestions: Might as well learn something while on quarantine. Thanks for sharing your insights, experiences and knowledge ⁦⁩ 👍👍👍
    1 reply 1 retweet 21 likes
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  11. Jul 10

    And you thought human relationships were complex

    The Kyoto Aquarium has a flowchart illustrating the complicated romantic relationships and breakups between their penguins.
    Show this thread
    4 retweets 24 likes
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  12. Jul 9

    Thanks Martinez! Hope you enjoy The Catalyst as well.

    Just finished reading this Masterpiece “Contagious” By Recommended by 🔥🛸🌪
    1 retweet 13 likes
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  13. Jul 9

    Yup. Check out my recent HBR on changing minds re COVID and masks

    A friend and I just finished your book The Catalyst. We saw a parallel with your anti smoking section and mask-wearing now. Any recs on how to convince peoples mind on wearing masks? We are having trouble since there’s a variety of reasons given as to why they don’t.
    Show this thread
    1 reply 4 likes
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  14. Retweeted
    Jul 8

    Are you giving people options? 👇 explains that through his research, offering people choices makes them feel involved in decision making. Hear the full episode [LINK IN BIO]

    2 replies 2 retweets 5 likes
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  15. Jul 5

    Wonder what advertising looked liked in 1883? Check out these ads for a drink called "Cronk" -"Drink Cronk" -"Cronk is good" Can't say they weren't direct

    In 1883, a drink called "Cronk" started advertising in the Calgary Herald. See if you can spot their ads.
    Show this thread
    2 replies 2 retweets 20 likes
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  16. Retweeted
    Jul 4

    The statement from Georgia Tech academic faculty on response to the COVID-19 crisis received 750+ signatures within a day. Now there is a way to sign it for students, parents, alumni, donors, and other concerned parties. Please do so, and share it too:

    16 replies 197 retweets 289 likes
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  17. Jul 4

    It’s not just you. The pandemic has made drivers more reckless - people are driving over 100 miles per hour 20% more often

    1 reply 2 retweets 14 likes
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  18. Retweeted
    Jul 2

    In Episode 225 of Jason & Scot Show podcast we interview Wharton professor and best selling author and discuss the latest science around persuading consumers and co-workers

    1 reply 5 retweets 16 likes
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  19. Jun 29

    Thanks Derrick!

    I finished listening to Catalyst by . Ioved it! I feel like I was struggling in the dark and have been handed a torchlight. He helped to crystallise many of the change techniques that I recently used to lead a large cultu…
    6 likes
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  20. Jun 28

    How to drive lasting change

    1 reply 9 retweets 30 likes
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  21. Jun 27

    4 Simple Ways to Change People's Minds - Give people choice - Let people create their own options - Highlight a gap - Use social pressure

    4 replies 8 retweets 51 likes
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