jonah bergerVerified account

@j1berger

Author THE CATALYST CONTAGIOUS INVISIBLE INFLUENCE Wharton Professor. Speaker. Consultant. Always be Curious.

jonahberger.com
Joined December 2010
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  1. Pinned Tweet
    24 Apr 2018

    What is word of mouth? Don't tell me they missed it...

    17 replies 52 retweets 385 likes
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  2. Mar 19

    This is good but the comments are even better

    My 8yo daughter met a girl at summer camp last year named "Internet." I said no way, that can't be her name but my daughter has been adamant. For almost a year we've been having this discussion. ANTOINETTE. I just found out her name is Antoinette.
    Show this thread
    2 replies 4 retweets 15 likes
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  3. Retweeted
    Mar 12

    PLEASE RETWEET! I am looking to get in touch with the hacker from this article. I want to help their effort by improving the message they are sending. Psychologists, communications and marketing folk should have insights to offer. DM me if you have leads.

    3 replies 22 retweets 15 likes
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  4. Mar 12

    What makes a good story? The science of blockbusters. ?

    1 reply 2 retweets 7 likes
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  5. Retweeted
    Mar 10

    I'm incredibly thrilled to announce that today is officially open to the public! We've been working toward this for a long time and we're incredibly grateful to everyone who has helped us along the way. Come see:

    Today is launch day for ! Come visit us at to submit a pitch proposal or become a member!
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    4 replies 51 retweets 126 likes
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  6. Mar 2

    For all the lawyers... How can machine learning and AI be applied to legal cases? Check out today's webinar to learn more.

    2 likes
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  7. Feb 23

    Good list

    7 Must-Read Marketing Psychology Books 1. Influence () 2. Alchemy () 3. Predictably Irrational () 4. Thinking, Fast and Slow (Kahneman) 5. Contagious () 6. Hooked () 7. Cashvertising (Whitman) What would you add?
    1 retweet 8 likes
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  8. Feb 22

    Excited to dig into Neil Hoyne's new book: Converted! Learn how you too can use data to grow your business by one of the industry's top players.

    1 retweet 11 likes
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  9. Retweeted
    Feb 19

    LIWC-22 just released today! Language analysis on steroids. New dictionaries, topic modeling, word clouds, run with R or python, and more.

    135 retweets 437 likes
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  10. Feb 19

    Nice way to described the challenge of change

    5 retweets 26 likes
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  11. Feb 12

    New Research!! -How much of the impact of what we say is driven by how we say it? -NLP of 30,000 academic articles finds that linguistic style may account for almost 30% of language’s impact on citations

    2 replies 1 retweet 11 likes
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  12. Feb 10

    Two years ago, I released a book about change right at the start of the pandemic. It was a terrible time to release a book, but an amazing time to help people understand how to change things. Today it's finally out in paperback.

    2 replies 4 retweets 27 likes
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  13. Feb 8

    Negative word of mouth isn't a problem. It’s an opportunity. Someone just gave free feedback on a product or service. Now the only question is whether you’re going to listen

    1 reply 2 retweets 13 likes
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  14. Retweeted
    9 Jun 2021

    Just found out that CHATTER was selected as one of the TOP 20 BOOKS OF THE YEAR (SO FAR) by . Beyond excited and thrilled to be in such distinguished company with the other selectees.

    18 replies 19 retweets 172 likes
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  15. Feb 5

    New Research!! -Interested in using natural language process to study behavioral science? -This piece reviews different methods and approaches and how they can be applied to a range of topics

    2 retweets 12 likes
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  16. Retweeted
    Feb 2

    is divided into 3 parts: 1. Regret Reclaimed – how to think differently about regret 2. Regret Revealed – what people *really* regret 3. Regret Remade – how to transform your regrets. Click to purchase now:

    3 replies 10 retweets 63 likes
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  17. Feb 1

    The always interesting has a new book out on the power of regret, Learn how our regrets can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives.

    3 retweets 9 likes
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  18. Jan 29

    Great tool to help people understand gerrymandering

    1 retweet 5 likes
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  19. Jan 28

    Trying to figure out how to deal with toxic coworkers? This great new book from will show you how

    3 retweets 6 likes
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  20. Jan 26

    New Research -Ever wondered why some movies or TV shows are so engaging? -Turns out you can predict their success by quantifying the shape of their stories. -Analyzing speed, volume, and circuitousness helps creators craft more engaging content

    6 replies 4 retweets 26 likes
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  21. Jan 25

    Wow

    In 2010, we spent 24 min on our phones. In 2021, 4 hours and 23 min, an 800% increase.
    2 replies 4 retweets 8 likes
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